E-MOBILITY REVOLUTION: CASI DI INNOVAZIONE E MOBILITÀ SOSTENIBILE - Lease 2019
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E-MOBILITY REVOLUTION:
CASI DI INNOVAZIONE E MOBILITÀ
SOSTENIBILE
2
Modera:
Chiara Palermo, Responsabile relazioni Istituzionali Assilea
Intervengono:
Dino Marcozzi, Segretario Generale Motus-E
Lola Gabriella Berardi, Vice Presidente del Consiglio Comune di Pescara
Antonino Campione, Amministratore ADDUMA Car
Flavia Samori, Cofounder presso EnerMia
3
FAQ
346 1210293
5
Video 1.35
E – mobility revolution
La mobilità ha iniziato a manifestare tutti i problemi di un sistema
disorganizzato:
• traffico
• inquinamento,
• gravi impatti sugli spostamenti in aree urbane
• Stress
• Incertezza nei tempi
La “sostenibilità” è un concetto trasversale
MOTUS-E
Fare sistema
Soci sostenitori
Soci ordinari
Partner associati
Soci onorari
8
WHO IS ENERMIA?
EnerMia is an innovative start up founded in Ganuary 2017 and operating in the EV
charging market.
Within the market EnerMia is a Charging Point Operator (CPO) and an E Mobility
Provider (EMP).
Afert the first two years of start up, the company is now trying to scale up the
business by:
1. Implementing its pubblic infrastructure
2. Creating specific commercial offers for our private and business customer through
our network of agents
3. Singing agreement with third parties that want make specific offers to their
customer (i.e. utilities provider)
PRESENTAZIONE BP ENERMIA - CONFIDENTIALWHAT WE DO AS CHARGINA POINT OPERATOR
EnerMia as CPO offers to:
Project the optimal charging infrastructure
Provide and Install the charging infrastrucutre
Remote management of the infrastructure and in particular:
Manage the acess
Manage the payment and billing
Give assistance to end customare thourgh a dedicated call center
Remote management of the infrastrucutre and trouble shooting
PRESENTAZIONE BP ENERMIA - CONFIDENTIAL4 aree di attività, 13 tavoli di lavoro
1 • Semplificazione installazione IdR
Tecnico- • Incentivi diretti e indiretti
economico • Tariffe/Smart charging
• Analisi TCM – Total Cost of Mobility
Relazioni
istituzionali
2 • Contributo Piano Energia e Clima
• LCA Batterie/Assicurazioni
Ambiente • Posizionamento ambientale
• Revisione PUMS/PRIA/Codice della Strada
L’area di relazioni
3 istituzionali porta ai
• Sviluppo nuove professioni decisori e policy-makers
Formazione • Formazione post-sale/officine le istanze e posizioni dei
tavoli di lavoro
4
• Comunicazione interna
Comunicazione • Comunicazione esterna
• Eventi
20Immatricolazione GENNAIO di autovetture per
alimentazione
40%
30% 27,80%
18,80%
20% 15,80%
10% 7,80%
0%
-10%
-20%
-30%
-31%
-40%
-50%
-46,20%
Diesel Benzina BZ+GPL BZ+Metano Elettrica Ibride
Elaborazione ANFIA-Area Studi e Statistiche su dati del Ministero delle Infrastrutture e dei Trasporti (Aut.Min. D07161/H4)Immatricolazione di autovetture gennaio - febbraio per modalità di vendita
10,00%
+ 7,4%
5,00%
- 19%
0,00%
-5,00%
-10,00%
-15,00%
-20,00%
-25,00%
Privati proprietari Società
Dato UNRAE - AssileaWHO OWNS THE INFRASTRUCTURE WE MANAGE?
EnerMia Private Customare
EnerMia has developed authorization EnerMia has signed agreement with local
from local council for installing its own agents that will contact and propose our
public infrastructure. commercial offer to prospect
Hotels
There are five public chargers already
Shops and GDOs
in place and we aim at reaching 30
Company Fleets
charging point by the end of the year.
Garage
Condominiums
PRESENTAZIONE BP ENERMIA - CONFIDENTIALOUR COMMERCIAL OFFER FOR PRIVATE
CUSTOMER
Enermia has segmentaed the market potential client and has studied specific offers for each cluster.
This helps a lot the agent in proposing our products as the level of knowlege is still very low and there is
an actual need for simplicity.
Each of our offer is «keys in hand»: we take care of all the phases that enable our customer to provide
the service to final users:
1. Managing the infrastructure from our back end;
2. Dedicated resourse for issue relating tho the charging point and
3. Assure interoperability of the station thanks to agreement signed with other
4. Manage billing and invoicing
5. Dedicated Call Center for end customer
6. Managing RFID request from end customer
7. Offer our App for customer front end
PRESENTAZIONE BP ENERMIA - CONFIDENTIALCOMMERCIAL OFFERS AND OUR NETWORK
EnerMia has defined specific offers for potential target market.
Our network of agents interacts with our commercial responsible through a dedicated back end. All the
agents have been registred in our back end where also our offers have been configured. The agents can
therefore propose and quote any offer autonomusly.
PRESENTAZIONE BP ENERMIA - CONFIDENTIALBACK END FOR AGENTS: FUNCTIONALITIES
The back end for agents has many funcionalities that help and guide them selling our
products:
1. Integrated CRM system: each agent can and has to register any potential client in the platform. No
other agent can then solicit the same client
2. Price and commission list is the same for each agent
3. Authomatic quotation
4. Order module authomaticaly generated in the platform
5. Commissions are calculated authomatically
6. Very easy procedures to follow
7. Questionnaire for understanding which offer is the best for the prospect client
PRESENTAZIONE BP ENERMIA - CONFIDENTIALWHAT WE ALSO OFFER TO OUR AGENTS
We have now started also to contact directly potential customer through phone calls.
When the call center finds an interested potential customer, it assign it to the local representative of
EnerMia that will book an appointment and exlplain in more detail our producte.
Every phone call, appointment and sell is registred in our CRM in order to make statistics on the market
penetrability.
PRESENTAZIONE BP ENERMIA - CONFIDENTIALEsempio: Azione fiscale flotte
Flotte
(oggi sostanzialmente NLT)
Situazione attuale trattamento fiscale Certificati bianchi Nuova proposta
Deducibilità ammortamento DM MISE 10 maggio 2018 Beneficio utilizzatore
• Uso esclusivo az. 100% • Criptico • Noleggio
• Uso promiscuo 70% • Vale sull’acquisto • Acquisto
• Pool 20% • Timing (7 anni vs. 3-4) • Leasing
• 200-250 €/Tep
Altri Paesi Europei: 100% sempre
Recupero credito d’imposta
Azioni MOTUS-E Semplificazione processo (20%) in 4 – 5 anni
Richiedere agevolazioni per EV
Lavorare sull’utilizzatore finale
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