CORPORATE SOCIAL RESPONSIBILITY - San Marco ...

CORPORATE SOCIAL RESPONSIBILITY

    Uno degli argomenti sviluppati nel corso dell’anno scolastico 2016-17 dalla classe V B afm è
    stato “l’economia responsabile”, idea strettamente collegata a quella di sviluppo sostenibile,
    già definito dall’Unione Europea (Brundtland Commission, 1987) come “uno sviluppo che
    soddisfa i bisogni del presente senza compromettere la possibilità delle generazioni future di
    soddisfare i loro propri bisogni”.
    All’interno di questo argomento la classe si è occupata di temi riguardanti: L’Energia
    rinnovabile, il Commercio Equo e Solidale, la Banca Etica e il Microcredito.

    Nel percorso, una parte piuttosto breve era dedicata alla Responsabilità Sociale di Impresa, e
    insieme agli studenti abbiamo deciso di approfondire questo aspetto con delle ricerche su
    Internet, allo scopo di conoscere in quale modo le imprese mettano in pratica questo concetto,
    definito dalla Commissione Europea (Comunicazione del 25.10.2011 - n. 681) «La responsabilità
    delle imprese per il loro impatto sulla società.»

    Tale lavoro di approfondimento è un tassello per il raggiungimento
    - dei risultati di apprendimento relativi al P.e.cu.p - Individuare ed utilizzare le moderne forme
    di comunicazione visiva e multimediale, anche con riferimento alle strategie espressive e agli
    strumenti tecnici della comunicazione in rete;
    - dei risultati di apprendimento cognitivo-formativi disciplinari - Utilizzare gli strumenti culturali
    e metodologici per porsi con atteggiamento razionale, critico e responsabile di fronte alla realtà,
    ai suoi fenomeni, ai suoi problemi, anche ai fini dell’apprendimento permanente; Utilizzare le
    reti e gli strumenti informatici nelle attività di studio, ricerca e approfondimento disciplinare.

    La metodologia adottata è il Cooperative Learning.
    Gli studenti
   hanno scelto le aziende di cui occuparsi (Ferrero, Avon, Melinda),
   hanno ricercato su internet la documentazione fornita dalle aziende sul loro impegno rispetto
    alla Responsabilità Sociale di Impresa,
   hanno selezionato i contenuti e preparato una relazione che hanno poi presentato agli altri
    gruppi utilizzando un PowerPoint.
    Presentiamo qui una sintesi del lavoro realizzato, unendo le immagini al testo.

Corporate Social Responsibility - Ferrero S.p.A.

The Financial times (http://lexicon.ft.com) defines Corporate Social Responsibility as a “Movement
aimed at encouraging companies to be more aware of the impact of their business on the rest of
society, including their own stakeholders and the environment.”
Corporate Social Responsibility also means the will of companies to deal with the ethical and social
issues that the world is facing today.

Ferrero S.p.A is an Italian multinational specializing in confectionery products, founded in 1946 by
Pietro Ferrero. Their slogan “Good ideas conquer the world” is an important symbol of social
commitment.

Ferrero S.p.A. activities are respectful of the environment:
-In the management of their plants, through an efficient use of energy, materials and natural
sources, pursuing the reduction of environmental impact, waste, and, where possible, using
renewable sources.
- In water preservation and in the commitment to responsible management of water resources.

To ensure that the business runs smoothly,
                                              workers need to have facilities that will enable
                                              them to carry out their job serenely. Therefore,
                                              Ferrero makes available to its workers a
                                              nursery for neo-moms, gyms, infirmaries…

Ferrero fosters a considerable inclusion of
women in the world of work, especially in
the least developed countries, where
there is no work; in 2015 women working
at Ferrero were 42.4%.

                                                      To increase employment, the company
                                                      has moved part of its production
                                                      plants in Cameroon, South Africa and
                                                      India, with the purpose of carrying out
                                                      projects and social and humanitarian
                                                      initiatives aimed to protect the health
                                                      and growth of children and young
                                                      people      in these undeveloped
                                                      countries.

Yet, the primary goal of Ferrero is
                                           consumers’ satisfaction. For this
                                           purpose,       transparency       and
                                           excellence in quality are the bases of
                                           the company policy. In their
                                           products, they use only natural and
                                           healthy foods, and take care of
                                           environmental impact, monitoring
                                           and improving the impact of its
                                           activities throughout the entire
                                           supply chain.

To avoid and prevent the increasing
problem of obesity, Ferrero is
committed to the promotion of
active lifestyles since an early age,
and of a healthy lifestyle, with its
program “Kinder + sport- joy of
moving” in order to increase the
time that children dedicate to
physical activity and to involve more
and more children.

                                        Its brand do not just wants to represent
                                        the human dignity of families and
                                        children, but also wants to give voice to
                                        all values of everyday life, such as the
                                        family one.
                                        For seventy years, Ferrero has been
                                        committed not only to the realization of
                                        business objectives, but also to
                                        improve, as much as possible, the
                                        conditions of the world. It has always
                                        been aware of the importance of
                                        transparency and careful to its image -
                                        for this reason, and for the tasty of its
                                        products, more and more people
                                        choose it.

Corporate Social Responsibility - Avon Products, Inc

Avon is an important American international manufacturer and direct selling company. It
produces beauty (cosmetics, perfumes and jewellery), household and personal care products.

The company was founded in 1886, and his founder, David H. McConnell, committed his
company "to meet fully the obligations of corporate citizenship by contributing to the well-
being of society and the environment in which it functions." Since then, social commitment has
been a very important value to Avon. In fact, Avon has been engaged in various Corporate Social
Responsibility initiatives since 1995, supporting women’s health and well-being and nature
preservation.

                                                       One project is “Avon breast cancer
                                                       crusade”. Avon supports women
                                                       around     the     world    through
                                                       prevention and research against
                                                       breast cancer; since 1992, Avon has
                                                       donated over 815 million dollars
                                                       through the global campaign “Avon
                                                       breast cancer crusade”, to fund
                                                       research and enable top-quality
                                                       cares. People can also make a
                                                       contribution ordering an Avon
bracelet. This program has enabled more than 17 million women in the world to make free
mammograms and screening. Today, in Italy, Avon cosmetics carries out this project in
collaboration with the European Institute of Oncology.

With the program “Avon hello
green tomorrow”, Avon is
committed in the fight for the
environment. The project aims
to replant 10 million trees to
help restore the critically
endangered rain forest in South
America and Indonesia - forests
which serve as the "lungs of the
earth", to ensure a better future
to the people all over the world.
Avon raised funds were given to
The Nature Conservancy (TNC)
and World Wildlife Fund (WWF).

                                                                  In 1989, Avon was the first
                                                                  multinational       cosmetics
                                                                  manufacturer       to      end
                                                                  experiments on animals to
                                                                  test the safety of their
                                                                  products. With the program
                                                                  “Avon cruelty free”, Avon is
                                                                  working globally to introduce
                                                                  safer methods of testing
cosmetics that do not require animals. These methods include in vitro testing, computer
simulation, and testing cosmetics on human volunteers. In fact, although Avon do not practice
animal testing of its cosmetics that are sold in the United States, a few countries still require
additional safety testing, which may include animal testing. To avoid it, Avon works to help
advance government acceptance of alternative non-animal testing methods.