Venezia 31 agosto 1 settembre 2020 - Prada Group

Pagina creata da Emma Antonelli
 
CONTINUA A LEGGERE
Venezia 31 agosto 1 settembre 2020 - Prada Group
i soFT PoWER
C   O   N   F   E   R   E   N   C   E
Venezia 31 agosto 1 settembre 2020
Venezia 31 agosto 1 settembre 2020 - Prada Group
Venezia 31 agosto 1 settembre 2020 - Prada Group
the soft power club
            Dialogo e cooperazione internazionale          DURANTE LA CONFERENZA DI                               Nell’ultimo decennio si sono progressivamen-                      Il dibattito pubblico nel web e nei social
attraversano una fase molto critica, ma oggi sono                                                                 te rotti i rapporti di fiducia tra Nazioni, tra                   network sarà inevitabilmente dominato da
   più che mai importanti. Un rinnovato Soft Power
                                                           VENEZIA - SIA CON INTERVENTI                           Istituzioni e cittadini, Tra Istituzioni e aziende.               approcci immediati, emotivi, da post-verità
   può sostenere la reciproca comprensione tra le          IN PRESENZA CHE DA REMOTO -                            Come ricostruire questa fiducia, strumento                        e manipolazioni? In che modi l’era Digitale e
 Nazioni, e tra i cittadini, giovare alla diversità e al   IL SOFT POWER CLUB CHIEDERÀ                            utile ad un multilateralismo pragmatico, e                        i suoi strumenti (guidati da aziende globali
pluralismo delle culture, alle attività d’impresa e al     AI PROPRI MEMBRI E AI                                  come promuovere partnerships pubblico-pri-                        molto più potenti della grande maggioranza
commercio mondiale, contribuendo a contrastare                                                                    vate efficaci?                                                    degli Stati) possono invece contribuire a un
                          e ridurre le disuguaglianze.     PARTECIPANTI DI ESPRIMERE LE                                                                                             nuovo Soft Power dei Cittadini?
                                                           PROPRIE OPINIONI E PROPOSTE
          Quando Joseph S. Nye, Jr ha introdotto il        SUI SEGUENTI TEMI:
 concetto del Soft Power - 30 anni fa - il mondo era
   entrato in una stagione ‘unipolare’. Gli Stati Uniti     È ancora possibile un approccio umanistico            Francesco Rutelli                       cided to step down from any po-            Chairman of the Centre for a Sustain-
                                                                                                                  President, Soft Power Club              litical-institutional position, and to     able Future (a nonpartisan think tank
  avevano vinto la Guerra Fredda, ma avvertivano            alla globalizzazione? Se non lo è, quali saran-                                               manage both professional and not-          on climate change and environmen-
     anche la necessità di un ordine internazionale         no le alternative?                                     Francesco Rutelli (Rome, 1954) is      for-profit activities. ANICA, the lead-    tal issues).
basato sulla condivisione di valori. Con le parole di                                                           currently the President of ANICA (Ital-   ing national association, elected him          He created Videocittà, the inno-
  Henry Kissinger, “il potere a livello internazionale      Gli interessi geopolitici nazionali porteranno      ian Association of Cinema, Audiovis-      unanimously to represent the Italian       vative Moving Images festival (2018-
   non dipende solo dagli equilibri dell’hard power,        irreversibilmente, nel prossimo decennio, a         ual and Multimedia Companies).            Cinema and Audiovisual industry, in        2019).
                                                                                                                   Married to the journalist Barbara      this very transformational time.               Degree in Landscape and Environ-
          ma dalle percezioni della sua legittimità”.       sopraffare dialogo e collaborazione interna-        Palombelli; they have four children           He leads many international initia-    mental Planning and Design (La Sa-
                                                            zionali?                                            and two grandsons.                        tives in the fields of culture, creative   pienza University, Tuscia University).
            Nel secondo decennio del XXI secolo lo                                                                 Deputy Prime Minister and Minister     industries, cultural diplomacy and         Diploma in International Organiza-
  scenario è in drastico cambiamento; le istituzioni        L’Europa sarà capace di mantenere l’impegno         of Culture of Italy (2006 - 2008).        international dialogue. Among them:        tions (Italian Society for International
    internazionali sono percepite come più deboli.          di costruire una nuova strategia di sviluppo           Mayor of Rome (1993 - 2001), elected   Honorary President, Institute for Cul-     Organization, SIOI). Doctor Honoris
                                                                                                                with the highest popular support ever.    tural Diplomacy, Berlin, 2013-2015;        Causa (John Cabot University; Tem-
       Ma l’interdipendenza globale è in realtà più         sostenibile basata sull’EU Green Deal? Il Gre-         Under his leadership, many crucial     President, Institute of European Dem-      ple University; American University,
   forte, come pandemie e Cambiamenti climatici             en Deal sarà un’eccezione internazionale o un       infrastructures, cultural venues and      ocrats, Bruxelles, 2020; Co-chairman       Rome). Honorary Academician, Ac-
                      dimostrano all’intera umanità.        modello globale?                                    institutions were created.                of the Italian-Chinese Cultural Forum,     cademia delle Arti del Disegno (the
                                                                                                                   Member of the Italian Parliament       established by the Governments of It-      world’s oldest Academy), Florence.
  Sappiamo che l’interesse nazionale è - e rimarrà          In che modi le industrie creative e culturali       from 1983 to 2013; five times elected     aly and China, 2017-2020; Coordina-            He is a journalist, since 1983. In
                                                                                                                in the Lower House, once in the Sen-      tor for the Ancient Cultural and Reli-     2014, he created a small company
   - cruciale nell’arena del mondo. Per contrastare         possono contribuire a un clima cooperativo          ate. Member of the European Parlia-       gious Roads Group in the Pontifical        (“Italian Experience”), giving advice
  la crescita di radicali polarizzazioni e l’insorgere      ed a risanare, piuttosto che esasperare, le         ment (1999-2004).                         Council for Culture.                       to international (USA, GCC, UK) and
       di nuovi conflitti, noi vogliamo sostenere una       fratture tra le Nazioni e le diverse comunità?         Over the time, he has chaired the          He curated, with “Meeting of Civ-      national companies on issues related
  collaborazione multilaterale basata sul dialogo;                                                              Human Rights Committee (Camera            ilizations” Association, the Exhibition    to culture, tourism, and economic de-
      creatività e innovazione; il ruolo della società      Un nuovo Soft Power, basato su strategie di         dei Deputati); COPASIR (House and         “Rising from Destruction. Ebla, Nim-       velopment.
                                                                                                                Senate Intelligence Overview Com-         rud, Palmyra” inside the Colosse-              He has recently activated a brand
civile; un trasparente, vitale e responsabile utilizzo      inclusione e corretta reputazione, sarà in gra-     mittee); Special Government Com-          um (October-December 2016). He is          new ‘Civic Service School’, aimed at
                       di Internet e dei social media.      do di orientare le scelte delle imprese a livello   missioner for the Jubilee 2000.           founder of Cultural Heritage Rescue        training young citizens in the Italian
                                                            internazionale?                                        Since 2013, Francesco Rutelli de-      Prize. He is also the founder (1989) and   Capital City.
aGENDA                                         31
                                              agosto

                                   Climate Change and sea-level rise:
                                   potential disruption and possible solutions.
                                   The role of Europe

            h 16.00 - 17.30                          Videomessaggio
            Fondazione Giorgio Cini
            Isola di San Giorgio Maggiore                       PAOLO
                                                                GENTILONI
         Benvenuto                                   Commissario UE per l’Economia
         PASQUALE GAGLIARDI
         Segretario Generale
         Fondazione Giorgio Cini
                                                     Interventi
                                                     ALESSANDRO LANZA
         Introduzione                                Membro CdA Enea; Università LUISS Roma
         e coordinamento
                                                     ROHIT JIGYASU
         FRANCESCO RUTELLI                           Project Manager Urban Heritage, Climate Change
                                                     and Disaster Risk Management, ICCROM
                                                     (videomessaggio)
         Interventi
                                                     ANTONIO NAVARRA
         PIERPAOLO CAMPOSTRINI                       Presidente CMCC
         Direttore CORILA, Consorzio per il          (Euro-Mediterranean Center on Climate Change)
         coordinamento delle ricerche inerenti al
         sistema lagunare di Venezia                 YANN WEHRLING
                                                     Ambasciatore francese incaricato dell’Ambiente,
         ALESSANDRO CODELLO                          Ministero dell’Europa e degli Affari Esteri
         Fisico teorico, Long Data perspective on
         Acqua Alta, Ca’ Foscari ECLT, Universidad
         de la Republica, Montevideo, Uruguay

         ERASMO D’ANGELIS
         Segretario Generale Autorità di bacino
         distrettuale dell’ Appennino Centrale
                                                       Con il sostegno finanziario
                                                       del Parlamento Europeo
1
                                     settembre
                                                                                                                               1
                                                                                                                              settembre

                               Shaping a sustainable multilateralism.                                            Towards an effective and pragmatic
                               Come le industrie della moda possono                      multilateralism in a post-Covid scenario: how to build trust
                               contribuire ad uno sviluppo sostenibile                   among Nations and what is the role of global organizations,
                                                                                         business and citizens in shaping a new Soft Power approach?

    h 11.00 - 12.30                     Interventi                                           h 15.30 - 18.00                     Interventi
    Fondazione Prada                    STEFANO PATUANELLI                                   Fondazione Giorgio Cini             DARIO FRANCESCHINI
    Ca’ Corner della Regina             Ministro per lo Sviluppo Economico                   Isola di San Giorgio Maggiore       Ministro per i Beni e le Attività
                                                                                                                                 Culturali e per il Turismo
                                        CARLO MARIA FERRO
Saluto iniziale                         Presidente ICE                                   Benvenuto                               ROBERTO CICUTTO
                                                                                                                                 Presidente La Biennale di Venezia
CARLO MAZZI                             MARIAROSA CUTILLO                                GIOVANNI BAZOLI
Presidente Prada                        Chief of Strategic Partnerships, UNFPA           Presidente Fondazione Giorgio Cini      DAVID SASSOLI
                                                                                                                                 Presidente del Parlamento Europeo
Introduzione                            MATTEO LUNELLI
                                        Presidente Fondazione Altagamma                  Saluto ai partecipanti                  (in diretta da Bruxelles)
FRANCESCO RUTELLI
Presidente ANICA                                                                         LUIGI BRUGNARO                          Videomessaggio
                                        ANA LUIZA                                        Sindaco di Venezia
e Soft Power Club                       M. THOMPSON-FLORES
Modera                                  Direttore Ufficio Regionale UNESCO
                                        per la Scienza e la Cultura in Europa, Venezia   Introduzione                                      JOSEPH S. NYE, JR
CLARA TOSI PAMPHILI                                                                      FRANCESCO RUTELLI
Storica delle Arti Applicate            MARZIO GALEOTTI                                                                          Professore Emerito
                                        Professore di Economia Politica Dipartimento     Presidente Soft Power Club
                                                                                                                                 Harvard Kennedy School
Intervento                              di Scienze e politiche Ambientali - Università                                           Autore di “Soft Power”
                                        degli Studi di Milano                            Modera
SIMONE VENTURINI
Assessore allo Sviluppo Economico       YANN WEHRLING                                    STEFANO STEFANINI                       LUCA BERGAMO
e alla Coesione Sociale, Comune di      Ambasciatore francese incaricato                 Direttore Project Associates,           Vice Sindaco di Roma
Venezia                                 dell’Ambiente, Ministero dell’Europa             Bruxelles                               Vice Presidente Commissione Cultura UCLG
                                        e degli Affari Esteri                                                                    (United Cities and Local Governments)

                                                                                                                                 Partecipano i membri del Club, i componenti
                                                                                                                                 dello Steering Committee ed un numero
                                                                                                                                 selezionato di ospiti.
i membri del                                           the Pontifical Council for Inter-religious Dialogue
                                                       at the Vatican. Prince Hassan is co-founder and
                                                                                                                Irina Bokova
                                                                                                                Former Director-General of UNESCO
                                                                                                                                                                      Lord Browne is presently Chairman of the Crick
                                                                                                                                                                    Institute, Chairman of the Trustees of the QEPrize

soft power club
                                                       Chairman of the Board of Trustees of the Founda-                                                             for Engineering, Chairman of the International
                                                       tion for Interreligious and Intercultural Research        Irina Bokova was born on 12 July 1952 in Sofia     Advisory Board of the Blavatnik School of Gov-
                                                       and Dialogue (FIIRD). Now President Emeritus,          (Bulgaria). She has been two terms the Director -     ernment at Oxford University, and Chairman of
                                                       Prince Hassan was Moderator of the World Con-          General of UNESCO from 2009 to 2917. She grad-        the Courtauld Institute of Art. Lord Browne is the
                                                       ference of Religions for Peace (WCRP) from 1999-       uated from Moscow State Institute of Internation-     author of five books, most recently Make, Think,
  H.H. Prince El Hassan Bin al Talal                   2006.                                                  al Relations and was a Ford Foundation Fellow         Imagine: Engineering the Future of Civilisation.
  Crown Prince of Jordan                                  Prince Hassan has long had an active en-            at the University of Maryland (Washington), and
                                                       gagement with environmentally focused organ-           attended an executive program on leadership             Yuan Ding
   His Royal Highness Prince El Hassan bin Talal       isations, in particular the Trans-Mediterranean        the John F. Kennedy School of Government (Har-          Vice President and Dean CHINA EUROPE
was born in Amman in 1947. HRH is the youngest         Renewable Energy Cooperation (TREC) Network,           vard University). As Director General of UNESCO,        INTERNATIONAL BUSINESS SCHOOL – CEIBS
son of Their late Majesties King Talal and Queen       and the Jordan based Badia Research and De-            Irina Bokova was actively engaged in the efforts
Zein El Sharaf, the brother of His late Majesty King   velopment Program (in co-operation with the            to adopt UN Agenda 2030 for Sustainable Devel-           Prior to joining CEIBS, he was a tenured facul-
Hussein, and the uncle of HM King Abdullah II.         British Royal Geographical Society). Prince Has-       opment. She was particularly active in defence        ty member of HEC School of Management, Par-
   HRH served as Jordan’s Crown Prince from            san recently served as the Chairman of the UN          of cultural heritage in conflict in Mali, Syria and   is, France. He is member of European Account-
April 1965 until January 1999. HRHs early school-      Secretary- General’s Advisory Board on Water           Iraq and in denouncing extremists’ destruction        ing Association, French Accounting Association
ing was in Amman. He later went to Summerfields,       and Sanitation, UNSGAB and continues to work           of heritage as a tool of war, which lead to the       and American Accounting Association. Dr. Ding
followed by Harrow and then Christ Church, Ox-         on water related issues as the Chairman of the         adoption by the UN Security Council of several        has acted as editor and editorial board member
ford University from where he graduated with a         High Level Forum for the Blue Peace Middle East        land mark resolutions on the link between main-       for many international academic journals in ac-
B.A. (Hons.) in Oriental Studies. Prince Hassan        plan.                                                  taining peace, security and the protection of cul-    counting and auditing. In 2014, he was ranked
chaired the committees overseeing Jordan’s first          HRH Prince Hassan is the author of several          tural heritage. Irina Bokova has received state       13th among the list of the world’s 27 most cited
development plan (1973-1975) and the three sub-        books, articles and papers, which have been in-        distinctions from countries across the world and      researchers based in mainland China in the cat-
sequent development plans (1976–1980, 1981–1985        cluding A Study on Jerusalem, Search for Peace,        is Doctor honoris causa of leading universities. In   egory of Business Management and Accounting,
and 1986–1990). HRH had a critical role in the Jor-    Palestinian Self-Determination and in 2004 in          May 2020 she was elected as International Hon-        according to Elsevier. Dr. Ding has been giving
dan-Israel Peace negotiations that culminated in       collaboration with Alain Elkann, To be a Mus-          orary Member of the American Academy of Arts          lectures in financial accounting, financial state-
the Peace Treaty between the Hashemite King-           lim: Islam, Peace and Democracy. Fluent in Ara-        and Sciences for 2020. Currently, she is a Member     ment analysis, international accounting and
dom of Jordan and the State of Israel in 1994.         bic, English and French, HRH also has a working        of the Board of “Ban Ki Moon Centrefor Global         corporate governance at the level of Master’s of
   A pluralist and staunch campaigner for the          knowledge of German, Spanish and Turkish. He           Citizens”, Memb er of the Concordia Leadership-       Science in Management, MBA, EMBA and PhD in
rights of all to live in peace and dignity, HRH es-    studied Biblical Hebrew as an undergraduate.           Council, New York, Lecturer on “Cultural Diplo-       Europe and in China. At CEIBS, he co-founded
tablished the Arab Thought Forum, the Royal In-        Prince Hassan is the recipient of numerous hon-        macy” at the Paris School of International Affairs    the first CFO open programme in China in 2005
stitute for Interfaith Studies, the Higher Council     orary degrees from across the world.                   /PSIA/, SciencePo, Visiting Lecturer at the Univer-   and has been involved in many top executive
for Science and Technology, The Royal Scientif-           As President of the Federations for Martial Arts,   sity of Gene va, among other activities.              programs co-organised with Harvard, Wharton,
ic Society, the West Asia North Africa Institute       Polo and Squash, Prince Hassan has overseen                                                                  INSEAD, New York University, London School of
(WANA) and the Regional Security Centre in             the development of these three sports in Jordan          Lord John Browne                                    Economics, IESE and HEC Paris. He received the
Jordan. Prince Hassan’s international commit-          to competitive international levels. HRH is him-                                                             CEIBS Teaching Excellence Award in 2005, 2007,
ments have included co-chairing the Independ-          self an 8th Dan Black Belt in Tae Kwon Do and             Lord Browne of Madingley, FRS, FREng holds         and 2013. Prof. Ding frequently provides consult-
ent Commission on International Humanitarian           captain of the Royal Jordanian Polo Team. He is        degrees from Cambridge and Stanford Universi-         ing services for many multinationals and Chi-
Issues, serving as Commissioner on Legal Em-           a qualified helicopter pilot, parachutistand qual-     ties, and numerous honorary degrees and fellow-       nese companies in the areas of financial com-
powerment of the Poor and launching the West           ified scuba diver. He skis and plays squash. His       ships.                                                munication, corporate governance, cost control
Asia-North Africa Forum (WANA). A pioneer of           Royal Highness married Her Royal Highness Prin-           He joined BP in 1966, was appointed to the         system designing, investment and M&A. In May
interfaith dialogue and understanding, Prince          cess Sarvath, in 1968. They are blessed with four      board in 1992 and was Group Chief Executive           2011, Prof. Ding launched the “Ding Yuan Index
Hassan initiated and hosted on-going consulta-         children, Princesses Rahma, Sumaya, Badiya and         from 1995 - 2007. He has served on the boards         Neutral Fund” in A share market, becoming the
tions with the Orthodox Centre of the Ecumeni-         Prince Rashid, and nine grandchildren.                 of Intel, DaimlerChrysler, Goldman Sachs and          first accounting and finance professor in main-
cal Patriarchate at Chambesy, Switzerland and                                                                 SmithKline Beecham.                                   land China to run a hedge fund. In 2013, his fund
was named the Best Hedge Fund in China in the         cipient of Economic Time Policy Change Agent               Cecilia Malmström holds a Ph.D. in Political         Webber Ndoro
category of stable investment return. He has also     of the Year Award, the Bloomberg TV Personali-          Science from the Department of Political Science        ICCROM’s Director-General
served and continues to serve on the Boards of        ty of the year Award, the NDTV Administrator of         of Göteborg University. Since January 2020 she is
Directors of several listed firms and financial in-   the year Award and the Distinguished Fellowship         the holder of the Assar Gabrielsson professorship        Webber Ndoro joined the National Museums
stitutions in mainland China, Hong Kong, Europe       of the Institute of Directors. He is the recipient of   at the School of Business, Economics and Law at       and Monuments of Zimbabwe in 1985. He served
and North America.                                    One Globe Award-2016 for leadership in Trans-           the university of Gothenburg in Sweden.               as Co-coordinator of its Monuments Programme
                                                      forming Governance for the 21st Century. He is                                                                from 1992 to 1994, and then moved to the Uni-
  Philippe Donnet                                     a Member of the Steering Board of “Shaping the            Carlo Mazzi                                         versity of Zimbabwe as lecturer on heritage
  Managing Director and Group CEO,                    Future of Production Systems” of World Econom-            Chairman & Executive Director                       management. He has also lectured on heritage
  Generali                                            ic Forum. He is also the recipient of Sir Edmund          of Prada Spa                                        management at the University of Bergen in Nor-
                                                      Hillary Fellowship award by the Prime Minister of                                                             way, as well as at the University of Cape Town,
   He graduated from the Ecole Polytechnique          New Zealand. He is also the recipient of Golden            Carlo Mazzi serves as Chairman & Executive         South Africa, where he is Honorary Professor. Dr
in Paris and the Institut des Actuaires. Between      Peacock Award for leadership in Economic Trans-         Director of Prada Spa since February 2014. He         Ndoro’s first involvement with ICCROM came in
1985 and 2007 he held various positions within        formation - 2017.Mr. Amitabh Kant has worked as         was appointed to the Board first in 2004 and was      1998, when he was tasked with implementing one
the AXA Group, most recently serving as Region-       CMD – ITDC, Joint Secretary – Ministry of Tour-         re-elected as Executive Director on April 27, 2018.   of the first three site projects for the AFRICA 2009
al CEO Asia Pacific. In 2007 he became the Man-       ism, Government of India, Secretary – Tourism,          He holds directorships in subsidiaries of the Com-    programme. From 2002, Dr Ndoro worked as a
aging Director for Asia Pacific at Wendel Inves-      Government of Kerala, Managing Director, Ker-           pany. He holds directorships in Prada Holding         full-time ICCROM staff member on AFRICA 2009,
tissements, Singapore. In 2010 he was appointed       ala State Industrial Development Corporation,           S.p.A., Bellatrix S.p.A. and Ludo S.r.l., which are   providing a very useful African perspective at
Managing Partner of the investment manage-            District Collector, Kozikhode and Managing              substantial shareholders of the Company.              ICCROM to the planning and implementation of
ment company HLD in Paris. On 7 October 2013          Director, Matsyafed. He did his schooling from             Mr Mazzi is an Indipendent Member of Banca         the programme. He left ICCROM in 2007 to ac-
he joined Generali as Country Manager Italy and       Modern School, Delhi, graduation in Economics           Profilo S.p.A. – Milan, a Company listed on the       cept the position of Executive Director of the Af-
CEO of Generali Italia, position he held until May    (Hons) from St. Stephens, Delhi University and M.A      Milan Stock Exchange. He is a currently Board         rican World Heritage Fund (AWHF), a post which
2016. In this role, he led the programme to merge     from Jawaharlal Nehru University.                       Member of Chora S.r.l. – Milan (a service com-        he has held until the present. During his mandate
the five Generali brands operating in Italy, one of                                                           pany). Mr. Mazzi obtained a degree “cum laude”        at AWHF, Ndoro guided the fund to become one
Europe’s most complex integration and simplifi-         Cecilia Malmström                                     (with praise) in Mechanical Engineering from the      of the leading conservation organizations in the
cation projects.From 2008 to 2016 he was mem-           Former EU Commissioner in charge of Trade             UniversitàdegliStudi di Bologna in 1971 and ob-       region, and has also raised a significant endow-
ber of the Supervisory Board of Vivendi, from 2013                                                            tained a Master’s degree in Business Administra-      ment. Under Dr Ndoro’s leadership, AWHF has
to 2016 he was member of the Board of Directors          Cecilia Malmström has served as European             tion from Università Commerciale Luigi Bocconi        planned and implemented programmes and ac-
of Banca Generali S.p.A. and from 2016 to 2017        Commissioner for Trade between 2014 And 2019,           of Milan in 1976.                                     tivities for heritage conservation aimed at im-
he was Vice-Chair of ANIA. Chevalier de l’Ordre       having previously served as European Commis-               Mr. Mazzi worked as a Manager of the Large         proving World Heritage nominations, strength-
National du Mérite. Chevalier dans l’Ordre de la      sioner for Home Affairs from 2010 to 2014. In her       Corporate department of IMI and San Paolo             ening disaster risk management and traditional
Légion d’honneur.                                     previous position, she represented the EU in the        IMI Bank from 1994 to 2000 and he was a Board         management systems, and promoting entrepre-
                                                      World Trade Organization (WTO) and other inter-         member of Banca IBI spa. He was a board mem-          neurship related to heritage in the region.
  Amitabh Kant                                        national trade fora. She was responsible for nego-      ber of IBI International Business Advisors Invest-
  CEO of National Institution                         tiating bilateral trade agreements with key coun-       ment N.V.- Amsterdam; Vice Chairman and Exec-           Charles Rivkin
  for Transforming India (NITI)                       tries, including recently concluded agreements          utive Committee Member of IBI Bank AG - Zurich;         Chairman and CEO of the
                                                      with Canada, Japan, Mexico and the four Merco-          Board Member of IBI Corporate Finance B.V. -            Motion Picture Association (MPA)
  He is a member of the Indian Administrative         sur countries, and for ongoing negotiations with,       Amsterdam; Managing Director of IBI S.p.A. - Mi-
Service, IAS (Kerala Cadre: 1980 batch). He is the    for example, Chile, Australia and New Zeeland.          lan (financial intermediation ex art. 106 TUB) from      He leads the MPA’s global mission to advance
author of “Branding India - An Incredible Story”.     Prior to her appointment as Commissioner, she           2000 to 2004.                                         and support the film, television, and streaming
Mr. Kant has been a key driver of the “Make in In-    served as Member of the European Parliament                                                                   content industry. The MPA’s members currently
dia”, Startup India, “Incredible India” and “God’s    from 1999 to 2006, and as Swedish Minister for Eu-                                                            include; Disney, Netflix, Paramount, Sony, Twen-
Own Country” initiatives that positioned India        ropean Union Affairs 2006–2010. She is a member                                                               tieth Century Fox, Universal, and Warner Bros.
and Kerala State as leading manufacturing and         of the Liberal People’s Party, which is represented                                                           Drawing on almost 30 years of experience as a
tourism destinations. Mr. Kant has been the re-       by the ALDE group in the European Parliament.                                                                 media executive and a leading U.S. diplomat,
Rivkin advocates for policies that drive invest-       a Certificate of Management, as one of the first      director and chief officer for global strategies,
ment in film and television production, protect        participants in the FAO/WFP join-programme,           Vidarte is a member of the foundation’s senior
creative content, and open markets. In 2018,           from John Cabot University, Rome/Italy, in 1995.      management team reporting to Richard Arm-
Rivkin was appointed to the U.S. Trade Represent-         Ms. Thompson-Flores has 30 years of progres-       strong, and is responsible for initiating and imple-
ative’s (USTR) Advisory Committee for Trade Poli-      sively responsible professional experience within     menting new ventures outside existing founda-
cy and Negotiations (ACTPN). Prior to joining the      the United Nations Common System. In 1987,she         tion activities. He is currently working to ensure
MPA, Rivkin served for more than seven years at        began her career in the Human Resources De-           the successful development of the Guggenheim
the highest levels of the U.S. government’s diplo-     partment of the Food and Agricultural Organiza-       Abu Dhabi. Born in Bilbao, Vidarte graduated
matic corps. He was the U.S. Assistant Secretary       tion (FAO), and joined the United Nations World       with a degree in economics and business stud-
of State for Economic and Business Affairs from        Food Programme (WFP) in 1995 where she served         ies from the University of Deusto in Bilbao in 1978,
February 2014 to January 2017. He led the State        in different managerial/policy development ca-        and took postgraduate studies at the Massachu-
Department Bureau responsible for managing in-         pacities. In 2004, she joined the United Nations      setts Institute of Technology (MIT) in Cambridge,
ternational trade negotiations, intellectual prop-     Development Programme (UNDP) in New York, as          Massachusetts.
erty rights protection, and global internet policy,    Chief of the Human Resources Policy Unit, return-
among other major policy issues. From 2009 to          ing to the WFP at the end of 2005.
2013, Rivkin was the United States Ambassador             In 2008, she joined the United Nations Educa-
to France and Monaco. During his posting, Rivkin       tional, Scientific and Cultural Organization (UN-
was personally awarded the Légion d’honneur            ESCO) headquarters in Paris/France, as Deputy
with the rank of Commander by the President of         Director of the Bureau of Human ResourcesMan-
France. He also received the city of Paris’ highest    agement and in 2011was promoted to the post of
honor, la Grande Médaille de Vermeil de la Ville       Director of the Bureau. She held the post of As-
de Paris, and was presented with the U.S. Navy’s       sistant Director-General for Strategic Planning
Distinguished Public Service Award. Rivkin is a        in 2015 prior to joining the UNESCO Regional Bu-
member of the Board of Trustees of the American        reau for Science and Culture in Europe.
Film Institute (AFI) and the American Academy
of Diplomacy (AAD). He is also a member of the           Juan Ignacio Vidarte
Academy of Motion Picture Arts and Sciences,             Director general of the Guggenheim
and the Council on Foreign Relations.                    Museum Bilbao

  Ana Luiza Massot Thompson-Flores                       Juan Ignacio Vidarte joined the New York staff
  Director of the UNESCO                               of the Solomon R. Guggenheim Foundation as
  Regional Bureau for Science and Culture              deputy director and chief officer for global strat-
  in Europe, Venice                                    egies in November 2008. He is also the director
                                                       general of the Guggenheim Museum Bilbao and
  Ana Luiza Massot Thompson-Flores, born in Rio        divides his time between Bilbao and New York. He
de Janeiro (Brazil),is presently the Director of the   was appointed director general of the museum in
UNESCO Regional Bureau for Science and Cul-            1996 having led the development of the Guggen-
ture in Europe based in Venice (Italy).                heim Bilbao Museum project from its inception in
  Ms. Massot Thompson-Flores studied at the            1992 through its opening. Under Vidarte’s leader-
Kogod School of Business where she completed           ship, the Guggenheim Museum Bilbao has been
her university studies at the American University      awarded numerous prizes, including the Gold
(Wash.DC) obtaining her Bachelor’s of Science in       Medal in Fine Arts in 1999, the European Museum
Business Administration (International business,       Forum Museum of the Year Award in 2000, the
Personnel & Industrial Relations with a minor in       Tourist Appeal Award in 2005, and the EFQM Sil-
Psycology) in December 1985. She also obtained         ver Q Award for Management Quality. As deputy
messaggio di saluto
                                  del presidente del senato

                                     Rivolgo il mio saluto all’On. Francesco Rutelli, al Sindaco di Venezia Dott. Luigi Brugnaro, ai compenenti di
                                  Soft Power Club e agli autorevoli relatori che interverrano ai lavori della Conferenza.
                                     Guardo con particolare attenzione a questo forum internazionale che si pone quale luogo privilegiato
                                  di confronto e dibattito, e quale ambito per l’elaborazione di strategie e soluzioni ai gravi problemi che
                                  travalicano i confini nazionali.
                                      È esperienza ormai acquisita che i fenomeni con i quali istituzioni e società si devono confrontare superano
                                  le concrete possibilità di controllo dei singoli governi.
                                      Penso ad esempio ai cambiamenti climatici, alla gestione dei flussi finanziari e, drammaticamente attuali,
                                  alle pandemie.
  Luigi Brugnaro
  Mayor of Venice                     Per la loro gestione risultano essenziali cooperazione e collaborazione tra Stati. Occorrono nuove abilità
  Honorary President              di organizzazione dei sistemi istituzionali e sociali orientati alla creazione di “beni pubblici comuni”.
  Soft Power Club
                                     In questo si sostanzia la nuova concezione e la nuova narrativa del potere del XXI secolo.
  Mayor Luigi Brugnaro was
born on 13th September 1961 in       Nell’apprestare e attuare questi strumenti di cooperazione multilaterale, risiede uno dei più rilevanti
Mirano (Metropolitan City of      aspetti della “mission” di Soft Power Club.
Venice). He graduated in ar-
chitecture at Venice IUAV.            Una cooperazione in grado di valorizzare al meglio il patrimonio di principi e valori che costituiscono
  He has been President of        l’identità culturale di ogni paese.
Umana, a holding company
operating in services, manu-         Dialogo, pluralismo e concretezza le parole chiave di questa nuova realtà che - ne sono certa - saprà dare
facturing, construction, sports   un contributo originale e innovativo alla società e alle istituzioni italiane.
and agriculture. Since 2006
he has been President of the         In tale contesto mi colpisce il ruolo decisivo riconosciuto alla cultura quale elemento in grado di coniugare
Venice historical Basketball      identità e inclusione, di sostenere il confronto e le relazioni, di aprire davvero prospettive di sviluppo economico
company, Reyer, founded in        sostenibile.
1872.
  From 2009 to 2013 he was           Per questo assai significativa risulta la scelta di Venezia quale sede del Club, per l’universalità del suo
President of the Venice As-       patrimonio artistico e culturale e per il suo carattere di luogo emblematicamente aperto all’incontro di
sociation of Entrepreneurs.       culture diverse.
He has been President of As-
solavoro, the National Asso-        Desidero pertanto rivolgere i miei più sinceri auguri per il pieno successo di questa conferenza, certa che
ciation of Employment Agen-       anche dal dibattito di questi giorni potranno emergere importanti indicazioni per il futuro che ci attende.
cies, Member of the National
Association of Entrepreneurs,
Veneto Region delegate for           Buon lavoro a tutti.
Expo 2015 and President of the
Veneto Expo Committee.
Con il Patrocinio Istituzionale di   Con il sostegno di

     Con il supporto di

                                      Partner tecnico

     In collaborazione con
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