IL MERCATO UNICO DIGITALE EUROPEO: UNA STRADA NON ANCORA PRESA ?

Pagina creata da Angelo Crippa
 
CONTINUA A LEGGERE
IL MERCATO UNICO DIGITALE EUROPEO: UNA STRADA NON ANCORA PRESA ?
GRUPPO  TELECOM
   Università       ITALIA
              di Urbino
     22 Novembre 2016
 Urbino, 22 novembre 2016

 IL MERCATO UNICO DIGITALE EUROPEO:
 UNA STRADA NON ANCORA PRESA ?
   Lorenzo Pupillo, TIM *
 NON     ANCORA PRESA ? *
 Lorenzo Pupillo*
 Regulatory Affairs and Equivalence

*I contenuti   di seguito presentati rappresentano solo il punto di vista dell’autore e non coinvolgono TIM
IL MERCATO UNICO DIGITALE EUROPEO: UNA STRADA NON ANCORA PRESA ?
MERCATO
IL MERCATO UNICO DIGITALE EUROPEO: UNA STRADA NON ANCORA PRESA ?
..difficoltà per chi vende

                                                per chi acquista ……
Le preoccupazioni maggiori di chi acquista da un paese all’altro sono: costi di
spedizione (27%), costi di rispedizione (24%), tempi di consegna (23%) etc.
IL MERCATO UNICO DIGITALE EUROPEO: UNA STRADA NON ANCORA PRESA ?
UNICO
 Fattori di scala
500 milioni di abitanti rispetto ai 320 milioni degli USA
Un impatto sul GDP Europeo di 415 miliardi di euro (European Parliament
Research Service 2015)
Il digitale permette di raggiungere grandi numeri di clienti potenziali ( MICRO‐
MULTINAZIONALE!!)

 AMAZON as DIGITAL UTILITY
IL MERCATO UNICO DIGITALE EUROPEO: UNA STRADA NON ANCORA PRESA ?
DIGITALE 1/2
L’economia digitale coinvolge oggi molte industrie e settori: le telecomunicazioni, il commercio, la
 finanza e le assicurazioni, i media, i trasporti, la sanità, l’energia , il settore alberghiero , l’istruzione,
 etc.

L’economia digitale si caratterizza per molte delle proprietà dell’economia tradizionale (
 economie di scala e di scopo, - alti costi fissi e costi marginali vicino allo zero- esternalità di rete,
 mercati a più versanti), ma con un’accentuazione molto più spinta di queste caratteristiche ( si
 pensi alla combinazione della presenza di esternalità di rete sia dal lato della domanda che da quella
 dell’offerta che porta molto spesso al modello «the winner takes all!)

Ma l’economia digitale si caratterizza anche per nuove proprietà come l’economics of attention, cioè
 per l’abbondanza piuttosto che per la scarsità di informazioni. Questo implica che come dice il
 premio nobel Herbert Simon « A wealth of information creates a poverty of attention» e che di
 conseguenza il ruolo degli aggregatori di informazione e il consenso informato dei consumatori nelle
 transazioni acquista un valore centrale con tutte le conseguenze sui temi dell’aggregazione dei dati,
 del trust, della profilazione ,etc
IL MERCATO UNICO DIGITALE EUROPEO: UNA STRADA NON ANCORA PRESA ?
DIGITALE 2/2
E’ evidente quindi che, pur potendo dire che i cambiamenti caratterizzano oggi più la tecnologia che le
 leggi economiche è necessario evidenziare la necessità che sia la regolamentazione che le norme
 antitrust affrontino in modo differente l’economia digitale rispetto a quanto fatto fino ad oggi.
Le piattaforme che si caratterizzano per definizione come mercati ad almeno due versanti e che quindi
 implicano scelte di produzione e di prezzo congiunte tra i due versanti, richiedono, per esempio, che
 l’antitrust analizzi i due versanti simultaneamente, altrimenti è facile arrivare a conclusioni sbagliate.
I mercati dell’ICTs si caratterizzano in modo distintivo rispetto ai mercati dei prodotti tradizionali molto
 più vicini alle commodity. L’ecosistema digitale si caratterizza soprattutto per: a) modularità ( i prodotti e
 i servizi digitali sono basati sulla combinazione di input complementari come applicazioni, contenuti e
 apparati), b) forti esternalità di rete sia dal lato della domanda che da quello dell’offerta, che
 comportano una crescita veloce dei mercati e della presenza di imprese leader in essi; c) competizione
 dinamica ( le imprese competono soprattutto nell’innovazione di prodotto, nell’ingresso e nella
 creazione di nuovi mercati e nell’uso di nuove tecnologie per l’offerta di servizi esistenti ma a prezzi più
 bassi).
Tutto questo, molto spesso comporta una concorrenza NON NEL MERCATO (Esistente) ma PER IL
 MERCATO (completamente nuovo). Le regole antitrust, quindi devono tener presente queste
 caratteristiche.
La complessità degli ecosistemi digitali aumenta l’incertezza regolatoria, rende più difficile da parte dei
 regolatori la valutazione delle performance del mercato e l’individuazione di soluzioni, rendendo la
 regolamentazione esistente obsoleta.
IL MERCATO UNICO DIGITALE EUROPEO: UNA STRADA NON ANCORA PRESA ?
Servizi di telecomunicazioni ..anni ‘’90 !!!!
IL MERCATO UNICO DIGITALE EUROPEO: UNA STRADA NON ANCORA PRESA ?
L’ ECOSISTEMA DI INTERNET DI OGGI !!!!

Fonte: A.T. Kearney analysis “A Viable Future Model for the Internet”
IL MERCATO UNICO DIGITALE EUROPEO: UNA STRADA NON ANCORA PRESA ?
Telecom Single (Internal) Market: una idea che
 viene da lontano…                                                                       1/2
 1998: Primo Pacchetto Telecom: liberalizzazione dei servizi di
  telecomunicazione e misure di armonizzazione per la creazione di un
  Telecom Single market

        Controllo dei prezzi al dettaglio
        Obblighi sul Servizio Universale
        Controllo dei prezzi all’accesso ( Direttiva sull’Interconnessione, ULL, etc)

               Sviluppo di una competizione basata sui servizi e non sulle
               infrastrutture
IL MERCATO UNICO DIGITALE EUROPEO: UNA STRADA NON ANCORA PRESA ?
Telecom Single (Internal) Market: una idea che viene da
     lontano…                                                                       2/2
 2002: Secondo Pacchetto : quadro complessivo di misure per rafforzare la
   concorrenza e far sviluppare le infrastrutture.
     5 Direttive ( Framework , Authorization, Access, Universal Service,
      ePrivacy )
         Introduzione dello schema: 1) Analisi del mercato; 2)identificazione della posizione
          dominante; 3) definizione dei rimedi
         Identificazione di 18 mercati rilevanti candidati alla regolamentazione ex-ante
 2009: Terzo Pacchetto:
           Regolamenti sul Roaming ( 2007, 2009)
           Creazione del Body of European Regulators for Electronic Communications (BEREC)
           Fase 2 sui rimedi. ( Maggiore pressione da parte della Commissione ma no veto power)
           Spettro: Neutralità tecnologica e di servizio e spectrum trading and sharing
IL TELECOM SINGLE MARKET …NON ESISTE
                   (ANCORA ) !!!

 2007 : La Commissaria per l’Information Society Viviane Reading « Two
  decades after we started to open national markets formerly dominated by
  state owned monopolies, to competition, we still do not have an internal
  market for telecoms «

 2010 : La nuova Commissaria per l’agenda digitale , Neelie Kroes al Mobile
  World Congress . « Europe is still a patchwork of national markets . We no
  longer have queues of lorries at frontiers but we are still very far from
  achieving a Digital Single Market»
IL TELECOM SINGLE MARKET …NON ESISTE ANCORA !!!
         ENORMI DIFFERENZE DI PREZZO TRA I SERVIZI

Fonte : Pelkmans & Renda 2011
IL TELECOM SINGLE MARKET …NON ESISTE ANCORA !!!
            A BROADBAND DIVIDE : ENORMI DIFFERENZE NELL’OFFERTA DI SERVIZI
                                   A LARGA BANDA

Fonte : Pelkmans & Renda 2011
Perché i due pacchetti Telecom non hanno creato il mercato
                            unico ?

Eccessiva enfasi sull’approccio nazionale ai mercati ( 500 analisi di mercato
 nazionali )

Mancata armonizzazione legata alla mancanza da parte della Commissione
 del potere di veto sui rimedi ( art 7 della procedura)

Regulatory Gap legato all’assenza di un vero regolatore unico in Europa (
 ERG, BEREC…) : «nè carne né pesce»

Problemi legati alle policy sugli investimenti infrastrutturali

Poteri sullo spettro
The current European institutional setting

                                                                   Directives
                                                                   Regulations
                                                                   Recommendations
                                                                   Guidelines
                              Regulatory                                         Regulatory
                               guidance                         European          guidance
  BEREC(1)                                                                                     RSPG(2)
                                                            Commission

                                                                         Article 7 procedure
                                                                         on market analysis

                                                                  NRAs

(1) Body of European Regulators for Electronic Communications
(2) Radio Spectrum Policy Group
Market Analysis: Art.7 procedure

           ► NRAs must notify to the European Commission (EC), the Body of
Phase I      European Regulators for Electronic Communications (BEREC) and other
             NRAs the findings of their analyses of the competitiveness of markets
             susceptible of ex‐ante regulation

           ►The Commission can open an extended investigation (Phase II) if it has
            serious doubts
           ►Market definition and SMP: the Commission has a veto power
Phase II   ►Remedies: the Commission has no veto power
EU POLICY SUGLI INVESTIMENTI

I Telecom Packages hanno fallito:

   EU ha perso la leadership che avevano con il 3G a favore degli USA con
    il 4G
   Sostanziale mancanza di investimenti soprattutto nelle reti in fibra e
    accessi 4G

Eccessiva enfasi sui prezzi ( Accesso/Make or Buy)

Politiche sul consolidamento
CONFRONTO USA EU SUGLI INVESTIMENTI 1/2

Source: Yoo ( 2015)
CONFRONTO USA EU SUGLI INVESTIMENTI 2/2

Source: Yoo (2015)
Modelli di sviluppo digitale a confronto: meno operatori più reti
   Diversi livelli di consolidamento di mercato                                      Diversi livelli di copertura nelle principali aree mondiali

                                                                                      COPERTURA UBB FISSA                                    Ultimo dato disponibile*

                                                                                                    SUD COREA                                                 98%

                                                                                                      GIAPPONE                                              94%

                                                                                               ≥ 50 Mb/s     USA                                        85%

    13*                                                                                        ≥ 30 Mb/s       UE                            62%
                          RETE FISSA
                        OPERATORI ATTIVI
                                                      >300*                                                ITALIA           32%

                                                                                                * Italia 03/2015 – UE Q4 2013 – Altri 2014
          * USA: operatori con copertura in almeno 20 stati                                                                                          Fonte GSMA: 2014
                                                                                       COPERTURA UBB MOBILE
 * UE: operatori di rete fissa e operatori con un accordo di unbundling

                                                                                                    SUD COREA                                                100%

                                                                                                      GIAPPONE                                                 99%

      4**                 RETE MOBILE
                        OPERATORI ATTIVI
                                                     >100**                                                   USA                                              98%

          ** USA: 4 operatori hanno il 95% del mercato (9 operatori totali)                                ITALIA                                    80%
  ** UE: conteggiata la presenza degli operatori in ogni singolo mercato nazionale

                                                                                                                UE                                 75%
CONTENT REGULATION
Regole sul commercio elettronico: una combinazione di direttive e regolamenti scritti e gestiti dai
 vari direttorati della CE con l’obiettivo non di UNIFICARE le legislazioni nazionali ma di
 ARMONIZZARLE per creare le condizioni per un mercato unico digitale.

3 aree di interesse : SALES, INTELLECTUAL PROPERTY, DATA E CONSUMER PROTECTION gestite
 attraverso una serie di direttive framework:
    2001 E-Commerce Directive
    2001 Copyright Directive
    1995 Data Protection Directive
    2011 Consumer Rights Directive
E-Commerce Directive :
    Principio del «paese di origine»: se il servizio è legale nel paese di origine, allora lo è anche in
     quello di destinazione
    Responsabilità degli Intermediaries: pure conduit !

Audio-Video Media Services Directive (AVMSD) che coordina il settore audiovisivo in Europa :
 sistema due corsie: televisione lineare e on demand con regole separate.
Fonte : Andrej Savin ( 2015)
LIMITI DELLA CONTENT REGULATION
   Il framework per il Commercio Elettronico ha offerto un quadro di riferimento stabile ma
    permangono notevoli criticità.
       L’esistenza di un gruppo di direttive relative alle vendite, non nasconde il fatto che non esiste
        una legge universale sui contratti
       Le leggi sulla consumer protection nei fatti non proteggono i consumatori nelle transazioni
        cross- border
       Le misure di protezione dei consumatori che permettono la gestione del contenzioso nel
        paese in cui sono domiciliati non tengono conto del fatto che i consumatori raramente si
        riivolgono ai tribunali per queste operaizoni e che quindi dovrebbero esistere meccanismi
        alternativi per risolvere le controversie.

   Lo stesso discorso si può fare per il settore dell’audio-visivo: se è vero che è stato raggiunto un
    certo grado di coordinamento nel settore in Europa, tuttavia non sono stati risolti i problemi di
    fondo:
       La grande quantità di contenuti americani consumati in Europa;
       L’impossibilità di fra circolare liberamente e universalmente i contenuti in Europa
       Le incertezze generate dalla concorrenza da parte degli OTT

   Più in generale le difficolta collegate alla convergenza di tecnologie e di servizi : «does a video
    service which runs on a mobile network fall under the telecom rules, e-commerce rules or both ?»

     Fonte : Andrey Savin (2015)
I grandi attori di Internet sono tutti… «Born in the USA»
Nei confronti degli USA il ritardo dell’Europa non è solo in termini di reti, ma soprattutto in termini di
squilibrio rispetto ai grandi attori del mondo Internet

                                                                         I grandi attori di internet viaggiano
                                                                            «sopra la rete» (Over the Top)

                                                                          Le ragioni del successo mondiale

                                                                    Economie di scala
                                                                    Modello di business innovativo incentrato su
                                                                     advertising mirato e valorizzazione dei BIG DATA
 OTTs
                                               ?                    Servizi gratuiti finanziati da advertising

                                                                                         Ma anche…
 RETE                                                               Assenza di regole negli USA su privacy, data
                                                                     protection, sicurezza
                                                                    Assenza costi per infrastrutture di rete

TELCOs                                                                                In Europa invece
                                                                     La privacy è un diritto inalienabile
Asymmetry between OTT and Telcos

                                   24
Maggio 2010: THE DIGITAL AGENDA
Maggio 2010 - THE DIGITAL AGENDA : 16
                    Key Actions
                                                                                     Planned delivery date
A vibrant digital Single Market
Key Action 1: Simplify copyright clearance, management and cross-border licensing by:
                                             • Enhancing          the     governance, 2010
                                             transparency and pan-European licensing
                                             for (online) rights management by
                                             proposing a framework Directive on
                                             collective rights management
                                          • Creating a legal framework to facilitate 2010
                                          the digitisation and dissemination of
                                          cultural works in Europe by proposing a
                                          Directive on orphan works, to conduct a
                                          dialogue with stakeholders with a view to
                                          further measures on out-of print works,
                                          complemented by rights information
                                          databases

                                          • Reviewing the Directive on Re-Use of 2012
                                          Public Sector Information, notably its
                                          scope and principles on charging for
                                          access and use.
Key Action 2: Ensure the completion of the Single Euro Payment Area (SEPA), 2010
eventually by binding legal measures fixing an end date for migration and facilitate the
emergence of an interoperable European eInvoicing framework through a
Communication on eInvoicing and by establishing a multistakeholder forum
Key Action 3: Propose a revision of the eSignature Directive with a view to provide a 2011
legal framework for cross-border recognition and interoperability of secure
eAuthentication systems
Key Action 4: Review the EU data protection regulatory framework with a view to 2010
enhancing individuals' confidence and strengthening their rights
Maggio 2010 - THE DIGITAL AGENDA : 16 Key Actions
Interoperability and standards
Key Action 5: As part of the review of EU standardisation policy, propose legal measures on    2010
ICT interoperability to reform the rules on implementation of ICT standards in Europe to
allow use of certain ICT fora and consortia standards
Trust and security
Key Action 6: Present measures aiming at a reinforced and high level Network and               2010
Information Security Policy, including legislative initiatives such as a modernised European
Network and Information Security Agency (ENISA), and measures allowing faster reactions in
the event of cyber attacks, including a CERT for the EU institutions
Key Action 7: Present measures, including legislative initiatives, to combat cyber attacks     2010 2013
against information systems by 2010, and related rules on jurisdiction in cyberspace at
European and international levels by 2013
Fast and ultra fast internet access
Key Action 8: Adopt a Broadband Communication that lays out a common framework for             2010
actions at EU and Member State to meet the Europe 2020 broadband targets, including:

                                              • Reinforce and rationalise, in this 2014
                                              framework, the funding of high-speed
                                              broadband through EU instruments (e.g.
                                              ERDF, ERDP, EAFRD, TEN, CIP) by 2014 and
                                              explore how to attract capital for broadband
                                              investments through credit enhancement
                                              (backed by the EIB and EU funds);

                                              • Propose an ambitious European Spectrum 2010
                                              Policy Programme in 2010 for decision by the
                                              European Parliament and the Council that
                                              will create a co-ordinated and strategic
                                              spectrum policy at EU level in order increase
                                              the     efficiency   of   radio     spectrum
                                              management and maximise the benefits for
                                              consumers and industry
                                              • Issue a Recommendation in 2010 to 2010
                                              encourage investment in competitive Next
                                              Generation Access networks through clear
                                              and effective regulatory measures
Maggio 2010 - THE DIGITAL AGENDA : 16 Key Actions
Research and innovation
Key Action 9: Leverage more private investment
through the strategic use of pre-commercial
procurement and public-private partnerships , by
using structural funds for research and innovation
and by maintaining a pace of 20% yearly increase     _
of the ICT R&D budget at least for the duration of
FP7

Enhancing digital literacy, skills and inclusion

Key Action 10: Propose digital literacy and          _
competences as a priority for the European Social
Fund regulation (2014-2020)
Key Action 11: Develop tools to identify and         2012
recognise the competences of ICT practitioners
and users, linked to the European Qualifications
Framework and to EUROPASS and develop a
European Framework for ICT Professionalism to
increase the competences and the mobility of ICT
practitioners across Europe
Maggio 2010 - THE DIGITAL AGENDA : 16 Key
                     Actions
ICT-enabled benefits for EU society
Key Action 12: Assess whether the ICT sector has 2011
complied with the timeline to adopt common
measurement methodologies for the sector's own energy
performance and greenhouse gas emissions and propose
legal measures if appropriate

Key Action 13: Undertake pilot actions to equip Europeans 2015- 2020
with secure online access to their medical health data by
2015 and to achieve by 2020 widespread deployment of
telemedicine services

Key Action 14: Propose a Recommendation defining a 2012
minimum common set of patient data for interoperability
of patient records to be accessed or exchanged
electronically across Member States

Key Action 15: Propose a sustainable model for financing 2012
the EU public digital library Europeana and digitisation of
content
Key Action 16: Propose a Council and Parliament Decision 2012
to ensure mutual recognition of e-identification and e-
authentication across the EU based on online
'authentication services' to be offered in all Member States
(which may use the most appropriate official citizen
documents – issued by the public or the private sector)
11 september 2013 : TSM Regulation Proposal –
            the institutional governance reform

► On 11 September 2013, the EC published a draft Regulation aimed at
  achieving the goal of a Telecom Single Market (TSM).
► Amongst other things, it proposes:
 ► a “light” BEREC reform;
 ► Commission veto powers on remedies for SMP operators operating under
   an EU authorisation;
 ► new rules on Spectrum including Commission veto power on spectrum
   right of use assignment.
European Parliament position

► On April 3, 2014 the European Parliament, voted a set of amendments to TSM
  Regulation among which:
 1) deletes the Commission veto power on remedies;
 2) deletes the BEREC reform;
 3) reinforces NRA’s autonomy by defining NRA’s minimum competences;
 4) confirms the reform on spectrum and adds a minimum 25 years duration for
    spectrum right of use assignment;
 5) requires the Commission to review the entire EU Regulatory Framework by 30
    June 2016 (no review of BEREC explicitly requested).

                                                                                 31
The previous EC proposals for regulation review

                                           2002 Review              2009 Review               TSM Regulation
                                         Proposed      Result    Proposed        Result     Proposed            EP
   Veto power on market
                                             Yes        Yes          Yes          Yes            ‐               ‐
    definition and SMP
  Veto power on remedies                     Yes        No           Yes          No           Yes              No

     Power on spectrum                                               Yes
                                             Yes                                               Yes              Yes
                                                        No      (Pan European     No
        assignment                      (veto power)
                                                                Authorization)
                                                                                           (veto power)     (veto power)

    European Regulatory                  High Level                                       BEREC with more
                                        Com. Group
                                                        No         EECMA         BEREC       autonomy
                                                                                                                No
         Authority

*European Electronic Communications Market Authority
A new EC and a new Digital Single Market Strategy

 A new European Commission took office in November 2014, approved by a
 new elected European Parliament (May 2014)

 The new EC adopted on 6 May 2015 the Digital Single Market (DSM)
 Strategy that «aims to open up digital opportunities for people and business
 and enhance Europe’s position as a world leader in the digital economy»

 The DSM Strategy is built on three pillars and includes a set of targeted
 actions to be delivered by the end of 2016 (it’ll be some time before the EC
 proposals translate into actual changes in EU law)

            Will it be an improvement or a real step change ?

                                                                                33
A Strategy for the Digital Single Market 1/2
EC President Junker’s political guidelines                          three pillars

We will need to have the courage to break down
national silos in telecoms regulation, in copyright and
data protection legislation, in the management of radio
                                                           Better online access for
waves and in the application of competition law.
                                                            consumer and business to on-
                                                            line goods and services across
We can ensure that consumers can access services,           Europe
music, movies and sports events wherever they are in
Europe and regardless of borders
                                                           Creating the right condition for
                                                            digital network and service to
We can create a fair level playing field where all          flourish
companies offering their goods or services are subject
to the same data protection and consumer rules             Maximising the growth
                                                            potential of our European
By creating a connected digital single market, we can
                                                            Digital Economy
generate up to € 250 billion of additional growth
thereby creating hundreds of thousands of new jobs

                                                                                               34
A Strategy for the Digital Single Market 2/2
     PILLAR                                                    ACTION
                         1. Harmonization and simplification of consumer and contract law for online purchases
                            of digital content (2015)
                         2. Review of the Regulation on Consumer Protection Cooperation (2016)
 Better access for       3. More efficient and affordable parcel delivery (2016)
  consumer and           4. End of unjustified geo-blocking through the review of e-Commerce Directive and of
business to on-line         Services Directive (2015)
goods and services       5. Antitrust competition inquiry into the e-commerce sector in the EU (2015)
                         6. Review of the copyright framework to improve access to digital content (2016)
  across Europe
                         7. Review of the Satellite and Cable Directive (2015/2016)
                         8. Reduction of the administrative burden businesses face from different VAT regimes
                            (2016)
                         9. Review of the TLC regulatory framework to ensure effective spectrum coordination,
                             and common EU-wide criteria for spectrum assignment at national level; create
  Creating the right         incentives for investment in UBB; ensuring a level playing field for all market players
                             (TLC operators and OTT) (2016)
 condition for digital
                         10. Review of the Audiovisual Media Services Directive (2016)
network and service
                         11. Comprehensive assessment on the online platforms (2015)
     to flourish         12. Review of the e-privacy Directive (2016)
                         13. Privat Public Partenersip on Cybersecurity (2016)
                         14. European free flow of data initiative to promote the free movement of data in the EU
                             (2016)
  Maximising the         15. Definition of priorities for standards and interoperability in areas critical to the DSM,
growth potential of          such as e-health, transport planning or energy (smart metering) (2015)
  our European           16. Support an inclusive digital society where citizens have the right skills to seize the
 Digital Economy             opportunities of the Internet. New e-government action plan to connect business
                             registers across Europe and ensure businesses and citizens only have to
                             communicate their data once to p.a. (2016)
TREND DELL’AUGMENTED INTELLIGENCE AGE OR
             AUGMENTED AGE

 ARTIFICIAL INTELLIGENCE: disrupts the nature of advice, that is better at
  everyday tasks like driving, health care and basic services than humans

 DISTRIBUTED, EMBEDDED EXPERIENCES that are embedded into the
  world and devices around us enable frictionless, contextualised service,
  products, advice. Everything will have a chip inside it, will sync with the
  cloud and interface with humans and other computers.

 SMART INFRASTRUCTURES: improvements that radically change the way   .

  energy is delivered, goods and people are moved (drones, solar energy,
  electric vehicles..)

 GENE EDITING AND HealthTech are going to eadically change the way we
  think about health care. Hereditary diseases like Parkinson’s, Alzheimer’s
  etc, will be eliminated within two decades.
FIRST PILLAR :Better access for consumer and
business to on-line goods and services across
                    Europe

  Focus on:

  Geoblocking
  Review of the copyright framework to improve access to digital
  content (2016)
  Fintech
DSM: Geo-Blocking
 Geo‐blocking or geoblocking is the practice of            Geo‐blocking is sometime used to
 restricting access to content based upon the user's       redirect online shoppers to a local
 geographical location                                     website which offers the same
                                                           products at higher prices, which can
                                                           be illegal under EU law.

                                                           Another type of geo‐blocking occurs
                                                           when media companies prevent
                                                           consumers from watching online
                                                           content like films or tv series in a
                                                           territory where the company has not
                                                           acquired licenses.

                                                           The commission has agreed to
                                                           eliminate “unjustified geo‐blocking”.
                                                           The definition of “unjustified” is yet to
                 Tackling geo‐blocking                     be defined.
In 52% of all attempts at crossborder orders
the seller does not serve the country of the consumer   “The EU’s internal market and geo‐
                                                        blocking cannot coexist.” Andrus Ansip,
                       less clients,                    EU Vice‐President for Digital Single
                      less revenues                     Market
                     for companies

                                                        Commission s’ Cross Border
                                                        Portability Proposal
DSM: Copyright
 Copyright is critically important to the European Union because it affects media,
 cultural, and knowledge industries.

The Commission’s objective is to modernise copyright and ensure the right balance between
creators' and consumers' interests. This will give people better access to culture, support
cultural diversity, and open new doors for artists and creators.
                                  ‐Widening      and       harmonizing
                                  exceptions and limitations
                                  ‐Unified rules across Europe for
           Commission’s           innovative ways to generate value
           Proposals              with data and data mining
                                  ‐Pan european license for content
FINTECH
   «All business that use innovative operational, technological or business models designed to
    address merging issues in the financial services industry» ( Association France Fintech)
   It includes personal finance management services, equity financing or crowdfunding platforms,
    money transfer services, InsurTech, etc.
   Private investment in Fintech climbed from $4bn in 2013 to $19bn in 2015 and estimates for
    spending over the next three to five years stanf at $150bn.
   The United States is where the bulk of investments in FinTech were concentrated in 2015:
    totalling $12bn, followed by Europe ($4bn) and the APAC region ($3bn) (Digiworld n. 103)
   Within 20 years ,may banks will physically disappear and all operations will be done online.
   Paper and signatures have no future in the banking world

   MOVEN https://moven.com/ «the bank of the future» !!!! It redefines people’s relationship with
    their money

   In the EU direct cross border activities in the retail financial sector have been negligible . For
    example in the euro area only 0,8% of retail loans for households were extended on a cross-
    border basis in 2013 . The only exceptions is Luxemburg (31,6%) with large group of commuters.
    The low market share can be explained by the presence of several obstacles. Natural barriers like
    geographical distance and languages to structural barriers like difference sin regulation, taxation,
    infrastructures and institutional framework.
POTENTIAL FOR CROSS-BORDER MARKET ACROSS RETAIL
          FINANCIAL SEGMENTS IN THE EU

Source : Study on the role of digitalisation in teh creating a true singe market for retail financial
services and insurances . EU (2016)
BLOCKCHAIN
   A blockchain is a decentralized ledger that relies on cryptographic algorithms and economic
    incentives in order to ensure the integrity and legitimacy of every transaction. A copy of the
    blockchain is shared amongst all nodes connected to the network, which comprises the history
    of all valid transactions. Each transaction is recorded into a “block” which is appended
    sequentially to the previous block of transactions. In order to prevent anyone from tampering
    with past transactions, the blockchain acts as append-only ledger –i.e. once information has
    been recorded onto the blockchain , it can no longer be edited or deleted. The result is a long
    chain of blocks that represents the whole chain of transaction ever since the first genesis
    block. The blockchain can thus be regarded as a secure database that comprises a public log of
    all transactions which have been thus far validated by the network. In view of its decentralized
    nature, the security of the blockchain and the validity of every transaction can only be ensured
    through distributed consensus (i.e. through nodes verifying the integrity and legitimacy of each
    block, independently of any trusted third party) (Primavera De Filippi , 2016)
   https://www.youtube.com/watch?v=VJ2cMN2rnQQ
   https://www.youtube.com/watch?v=2Zp37zarSQc
   BLOCKCHAIN APPLICATIONS
   : https://www.youtube.com/watch?v=cFfCh0AUDTw
   Energy, etc
   Estonian Governments has decides to offer blockchain notarization services to e-residents
SECOND PILLAR :Creating the right condition for digital
          network and service to flourish

       • FOCUS ON :

       • CYBERSECURITY
CYBERSECURITY

    Cyberspace: a backbone of
digital society & economic growth
Cybersecurity incidents are
                    increasing at an alarming pace
               with potentially profound effect on daily
                  functioning of society & economy,
                        both online and offline

…as well as financial theft, loss of intellectual property, data breaches, etc.
What does this mean in practice?

The survival of strong European cybersecurity industry all together is at stake!
Cybersecurity is also an opportunity!

                        TODAY

                         TOMORROW
Cybersecurity contractual Public-Private
          Partnership (cPPP)
                • Stimulate the
                  competitiveness and
                  innovation capacities of the
                  digital security and privacy
                  industry in Europe
                • Ensure a sustained supply of
                  innovative cybersecurity
                  products and services in
                  Europe
 H2020 = legal framework for the establishment of the cPPP

 H2020 LEIT‐ICT to focus on technology‐driven digital security building blocks and horizontal
    requirements

 H2020 Societal Challenge 'Secure Societies' to deliver societal benefits for users of technologies
    (citizens, SMEs, critical infrastructures…).

 H2020 public funds to be matched by private sector investment

                                                                                                 49
THIRD PILLAR :Maximising the growth potential of
         our European Digital Economy

                                                   :

       • FOCUS ON : ICT, JOBS & SKILLS
Current challenges

  Rough           Structural       Changing
economic        unemployment     demographics
 recovery
Autor and Dorn (2012):U‐shaped curve
      (employment by skill level)

    Autor and Dorn 2012
    The Growth of Low Skill Service Jobs and the Polarization of the U.S. Labor Market
Areas with significant job losses
•   Postal Service Mail Carriers                   ‐11%
•   Meter Readers, Utilities                      ‐17%
•   Travel Agents                                 ‐46%
•   Data Entry Keyers                             ‐54%
•   Telephone Operators                             ‐71%

                           US data. Source: Robert Atkinson, OECD
Growth in personal services: Child care
        2000                       2010
       398 090                    631 240

                    US data, Source: Robert Atkinson, OECD
Technology leads to
labour market transformations
Technological upheavals
1930               2000
Technological upheavals: Internet
                        New high skilled ICT jobs
                        Data scientists
                        App developers
                        Engineers

                        Transformed jobs with
                        new ICTs
                        Jobs in traditional
                        sectors but workers
                        need reskilling and
                        retraining to take
                        advantage of new ICTs
                        Displaced (Lost,
                        Outsourced)
                        Some workers will not
                        be able to make the
                        transition and will be
                        displaced. Need social
                        policies.
SKILLS IN EUROPE
•   NEW HIGH SKILLED ICT JOBS :
     • Over the period 2000-2012 ICT employment growth was 4.3% per year more than 7 times
         higher than the total employment growth over this period.
     • Regarding the demand for digital skills a recent study among CEOs showed that concerns
         regarding the availability of key skills have grown significantly, reaching 73% of
         respondent.
     • In the UK alone the demand for big data specialists is expected to rise by 160% over the
         period 2013 to 2020.
     • Employment of ICT professionals is resistant to economic downturns and ICT professionals
         contribute to increased productivity in firms. It has been estimated that by 2020 the
         shortage of ICT professionals will amount to up to 825.000if no decisive action is taken. In
         the EU only the app developer work force will grow from 1 million in 2013 to 2.7 million in
         2018.
• RETRAINING
  • Currently 39% of EU citizens have only low or not digital skills. About 18% of the EU population
    has never used the Internet.
•   There is also a significant shortage of employees who combine specialised and soft skills as
    entreprenership, business and management skills
•   GLOBAL PARTNERSHIP BETWEEN THE PRIVATE & THE PUBLIC SECTOR, Grand Coalition for
    Digital Jobs , Coding Initiative, etc
MOOCs
      Massive Open Online Courses

• Coursera: Nearly 4 million registered users
• 390 open courses
• 83 partner universities
Proposta di Nuovo Codice delle Comunicazioni
    Elettroniche Europee + Comunicazione Gigabit
            Society (14 Settembre 2016) 1/3

•   Target 2025 sulla Connettività a Larga Banda
•   I Principali motori socioeconomici :connettività simmetrica a 1Gbps
•   Tutte le famiglie europee, nelle zone rurali o urbane, dovrebbero avere
    accesso ad una velocità di download di almeno 100Mbps
•   Tutte le aree urbane e le principali direttrici di traffico dovrebbero avere
    una continuità di copertura 5 G. Come obiettivo intermedio il 5G dovrebbe
    essere implementato in almeno una grande citta di ogni stato membro
Proposta di Nuovo Codice delle Comunicazioni
    Elettroniche Europee + Comunicazione Gigabit
             Society (14 Settembre 2016)                   2/3
•   Double –lock veto della CE e del BEREC sulle decisioni delle NRA relative ai
    rimedi
•   Possibilità le NRA di non imporre obblighi regolatori in caso di
    coinvestimento
•   Spettro: maggiore protagonismo della CE e delle NRA per armonizzarne la
    gestione . Maggiore spazio allo spettro non licenziato, allo sharing e
    trading.
Proposta del Nuovo Codice delle Comunicazioni
    Elettroniche Europee + Comunicazione Gigabit
            Society (14 Settembre 2016) 3/3
• Servizi di comunicazione: La CE riconosce che ci sono alcuni servizi forniti
  dagli OTT che hanno funzionalità equivalenti a quelli forniti dalle telco pur
  non essendo soggetti alle stesse regole.

•    REVISIONE degli ECS (Electronic Communication Service,) includendo 3
    categorie di servizi: (i) Internet Access Services (IAS, (ii) Communication
    Services (CSe (iii) Servizi consistenti principalmente o interamente nel
    trasporto dei segnali. La maggioranza delle misure per il cliente finale (es:
    accesso ai servizi di emergenza, portabilità del numero, interoperabilità) si
    applicheranno solo a IAS e CS che utilizzano risorse di numerazione (quindi
    i servizi voce tradizionale ma anche SkypeIn e SkypeOut). Non si
    applicheranno invece quando la numerazione è utilizzato solo come
    identificativo dell’utente (e.g. Whatsapp e chiamate Skype-Skype).

• Il BEREC viene trasformato in un’agenzia europea.
CONCLUSIONI

• ANDANTE… MODERATO !!!!
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