GLOBAL COFFEE FORUM 30 September - 1 October
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GLOBAL COFFEE FORUM
30 September - 1 October
Il più grande tributo al mondo del caffè si celebra a Milano, in occasione di Expo e in concomitanza con
l’International Coffee Council per la prima volta in Italia. Meeting ed eventi internazionali portano il prodotto
più amato al mondo sotto i riflettori dell’interesse globale.
The greatest tribute to the coffee world to be celebrated in Milan, during the Expo and the first International
Coffee Council meeting in Italy. International meetings and events focus the spotlight on the world’s best
loved product.
30 September - 1 October 1 October La coffee experience mondiale, seguita live sui social: Twitter - Facebook - Linkedin The world coffee experience, followed live on the social media: Twitter - Facebook - Linkedin
SPONSOR
ORGANIZING COMMITTEE SPECIAL PARTNER
INTERNATIONAL
COFFEE
ORGANIZATION
COFFEE, GOOD LIFE! GLOBAL COFFEE FORUM, 30 settembre - 1 ottobre Sala Auditorium Centro Congressi Stella Polare - Rho FieraMilano Due giorni di discussione sul prodotto più amato e consumato al mondo, a pochi passi da Expo Milano 2015 e dal Coffee Cluster. Il Global Coffee Forum è il primo meeting internazionale aperto a tutti i “Coffee Lovers”. Al Centro Congressi Stella Polare di Fiera Milano, si riuniranno i più grandi nomi dell’imprenditoria di settore, rappresentanti delle istituzioni, illustri esponenti del mondo scientifico e culturale internazionale, per discutere di caffè e degli ampi scenari del suo consumo. Tre le macro aree tematiche di discussione: piacere, salute, sostenibilità. GLOBAL COFFEE FORUM – 30 September - 1 October Auditorium of the Stella Polare Convention Center - Rho FieraMilano Two days of discussion on the best-loved, most-consumed product in the world, a stone’s throw from Expo Milan 2015 and the Coffee Cluster. The Global Coffee Forum is the first international meeting open to all “Coffee Lovers”. The biggest names in the industry, representatives of the institutions, and prominent leaders of the international scientific and cultural worlds will meet at the Stella Polare Convention Center of Fiera Milan to discuss coffee and the broader context of its consumption. Three thematic macro-areas for discussion: pleasure, health, sustainability.
GLOBAL COFFEE FORUM PROGRAMME
ROTONDO, COME IL CAFFÈ / FULL-BODIED LIKE COFFEE:
September 30th
Introductory session
08:30 - 09:30 Registration - welcome coffee.
09:30 - 10:15 Welcome and Introduction by Corrado Peraboni - AD Fiera Milano.
Welcome by Maurizio Martina, Italian Minister of Agriculture and Forestry;
Opening remarks by Roberio Silva, Executive Director, ICO (International Coffee Organization);
“Pleasure, health and sustainability: the three virtues of coffee” by Andrea Illy, Chairman of the ICO Promotion and Market Development Committee.
“Challenges and opportunities in the current coffee market”. Introduction and presentation of speakers:
10:15 - 11:15 President of Cecafè - Conselho dos Exportadores de Cafè do Brasil.
Giuseppe Lavazza, Luigi Lavazza SpA - Vice President and member of the Board of Luigi Lavazza SpA.
11:20 - 11:50 Coffee break.
11:50 - 12:45 Michael R. Neumann, Hanns R. Neumann Stiftung, Chairman of the Board of Trustees.
- Daniel Mertz, JDE Jacobs Douwe Egberts.
- Ric Rhinehart, SCAA - Executive Director, I.C.O. - Chairman Private Sector Consultative Board.
Coffee and Pleasure
14:15 - 14:40 “Good coffee good life: the link between coffee and pleasure, a global trend” by Francesco Morace, Future Concept Lab.
14:40 - 15:00 “Coffee & Pleasure in Asia”. Presentation by Mr. Keiichi Yokoyama - Chairman of the AJCA - All Japan Coffee Association.
15:20 - 15:35 “Enhancing the pleasure of coffee through knowledge: The Italian Coffee School of IAO - A successful example of public-private cooperation” by Comitato Italiano del
Caffè - CIdC and Massimo Battaglia, IAO.
Coffee and Health
15:40 - 15:45 Introduction to the Institute for Scientific Information on Coffee (ISIC) and the Association for Science and Information on Coffee (ASIC).
15:40 - 15:45 “Presentation of ISIC activities” by Mrs. Elke Gerhard of Nestlè - Head of the ISIC communication committee.
15:45 - 16:05 “Overview of Coffee & Health science” by Dr. James Coughlin, President of Coughlin & Associates and member of ASIC Board. Celebration of ASIC 50th anniversary.
16:05 - 16:35 Coffee Break
16:35 - 16:40 Introduction. Alok Jha - ITV News Science correspondent, UK.
16:40 - 17:00 “Cognitive Decline”, Dr. Karen Ritchie, French National Institute for Health and Medical Research, France.
17:00 - 17:20 “Diabetes”, Prof. Edith Feskens, Nutrition and Epidemiology Wageningen University, The Netherlands.
17:20 - 17:40 “Cardiovascular health”, Dr. Carlo La Vecchia, Department of Clinical Sciences and Community, University of Milan, Italy.
17:40 - 18:00 Roundtable discussion with speakers of this session. Moderator: Alok Jha - journalist, author and broadcaster.
18:00 - 18:15 “Coffee and Health - the case of Italy”. Presentation of the activities and programs done by the Italian Promotional Committee in the last years and results - Patrick
Hoffer - President of CPC (Consorzio Promozione Caffè).
18:40 - 19:30 “La cantanta del caffè”, the opera by Johann Sebastian Bach, for the first time translated in Italian. Directed by Annemette Schlosser. Presented by Antonio Quarta.
October 1st
08:30 - 09:00 Welcome Coffee.
09:00 - 09:30 Official declaration of the International Coffee Day. Robério Oliveira Silva, ICO Executive Director. Andrea Illy, Chairman of the ICO Promotion and Market Development
Committee. Mario Cerutti, President of Comitato Italiano del Caffè - CidC.
Coffee & Solidarity
09:30 - 10:00 “Caffè Sospeso” a fundraising initiative and presentation of OXFAM view on sustainability. Roberto Barbieri, Director of Oxfam Italia.
Coffee and Sustainability
10:00 - 10:45 “Climate change, coffee production and trade” by Jeffrey D. Sachs, Director of the “Earth Institute” - Columbia University .
10:45 - 11:15 Coffee break.11:15 - 11:40 ICO views on coffee and climate, to be presented to 2015 United Nations Climate Change Conference in Paris, by Robério Oliveira Silva, ICO Executive Director.
11:40 - 12:15 “Impacts of Climate changes on coffee production” Speakers: G. Lavazza, Chairman of Coffee & Climate project. - M. Opitz, Director of Coffee & Climate project.
12:15 - 15:45 “The new competitive game in coffee” Prof. Gunter Pauli - President of the Board of Novamont and author of the book “The Blue Economy”.
Coffee and Sustainability - afternoon
14:00 - 14:20 “Views on sustainability - A producing country point of view”. Presentation of Fernando Gast - Director of Cenicafe/FNC.
14:20 - 14:40 “Sustainability in the N.A. coffee market (prov.)”, Bill Murray, National Coffee Association (NCA).
15:00 - 15:15 Vision 2020: Shaping change in the coffee sector through collective impact. Presented by ICO - IDH - 4C.
15:30 - 16:00 Coffee Break.
16:00 - 17:00 Roundtable: “Which sustainability? Harmonize with nature and social environment to avoid economic and ecological collapse or make greater use of technology and
science to solve our problems. Is a third way possible?”. Moderator: David Moorhouse, Head of Finance and Administration, International Coffee Organization.
Closing
17:00 - 17:15 GCF Wrap up and Closing Remarks by Andrea Illy, illy SpA - CEO.
17:15 - 17:30 Official closing by Robério Oliveira Silva, ICO Executive Director.
Guided visit for registered participants to the Coffee Cluster, the Italian Pavilion and Coffee Itinerary of Expo Milan 2015.INTERNATIONAL COFFEE DAY 1 OTTOBRE 2015 Da quest’anno e per i prossimi a seguire, il 1° Ottobre sarà sempre “International Coffee Day”. Il giorno dedicato alla sensiblizzazione sociale sul tema del caffè e della vita nelle piantagioni, promosso a livello globale da ICO, attraverso iniziative ispirate ai valori di: cultura, salute e sostenibilità. L’iniziativa che verrà ufficialmente presentata durante i lavori del Coffee Council e del Global Forum si avvale di un’importante partership con OXFAM in qualità di Charity International Partner. 1 OCTOBER 2015 From this year forward, October 1st will always be International Coffee Day: a day devoted to social awareness on the subject of coffee and life on the plantations, promoted globally by ICO through initiatives based on the values of: culture, health and sustainability. The initiative, which will be officially presented during the proceedings of the Coffee Council and the Global Forum, involves an important partnership with OXFAM as Charity International Partner.
INTERNATIONAL COFFEE DAY EVENTS
L’international Coffee Day (ICD) il 1° ottobre 2015, verrà celebrato con eventi al Coffe Cluster di Expo e in diversi punti della città di Milano:
International Coffee Day (ICD) on 1 October 2015 will be celebrated with events at the Expo Coffee Cluster and in various points of the city of Milan:
Expo
InfoPoints
Expo Gate di Largo Cairoli
Expo Gate at Largo Cairoli
Al termine della giornata, si terrà un grande spettacolo di chiusura all’Open Air Theatre di ExpoMilano.
The day will end with a big show at the Open Air Theatre of ExpoMilano.ICD: UN’OCCASIONE DI CHARITY MONDIALE Evento cuore dell’International Coffee Day 2015: la campagna di fundraising “Oxfam Coffee4Change” di OXFAM, la confederazione internazionale di 17 organizzazioni attiva in oltre 90 Paesi, leader mondiale nei progetti di sviluppo in ambito rurale e specializzata in interventi di aiuto umanitario, campagne di sensibilizzazione e mobilitazione della società civile. L’iniziativa si ispira all’usanza partenopea di pagare una seconda tazza di caffè per una persona bisognosa. Durante l’ICD, chiunque, in tutto il mondo, aderendo all’iniziativa, potrà mostrare la propria solidarietà ai coltivatori di caffè donando il valore di una tazza di caffè a sostegno dell’opera condotta da Oxfam a vantaggio di questi lavoratori. L’iniziativa del 1° ottobre, sarà supportata da attività di Virtual Fundraising attraverso una piattaforma dedicata, raccolta fondi in partnership e sarà anticipata da eventi di sensiblizzazione e fundraising diretto, al Coffee Cluster di Expo. ICD: AN OCCASION OF WORLD CHARITY The core event of International Coffee Day 2015: the fundraising campaign “Oxfam Coffee4Change” of OXFAM, the international confederation of 17 organizations operating in over 90 countries, world leader in rural development projects, specialized in humanitarian assistance projects, awareness campaigns, and the mobilization of civil society. The initiative is based on the Neapolitan practice of buying a second cup of coffee for a needy person. During ICD, anyone in the world joining in the initiative can demonstrate solidarity with coffee growers by donating the value of a cup of coffee to support the work of OXFAM to benefit those workers. The October 1st initiative will be supported by virtual fundraising through a dedicated platform and will be preceded by awareness and direct fundraising events at the Expo Coffee Cluster.
THE STELLA POLARE CONVENTION CENTER ECCELLENZA DEL DESIGN MADE IN ITALY / EXCELLENCE OF ITALIAN DESIGN Il centro congressi Stella Polare, progettato dall’architetto Massimiliano Fuksas, è un’opera celebrata in tutto il mondo per sua la struttura originale e innovativa. Collocata all’interno di FieraMilano - il più grande centro espositivo d’Europa - la struttura ospita spazi flessibili e tecnologicamente avanzati, suddivisi su due livelli. The Stella Polare Convention Center, designed by architect Massimiliano Fuksas, is celebrated worldwide for its original, innovative structure. Located within FieraMilano - the largest exhibition venue in Europe - the structure offers flexible, high-tech spaces divided on two levels. COFFEE CLUSTER IL TRIBUTO AL CAFFÈ A EXPOMILANO / THE TRIBUTE TO COFFEE AT EXPOMILANO Organizzato da illycaffè con la condivisione d’intenti dell’International Coffee Organization (ICO), il Cluster del Caffè la storia della bevanda, “dalla terra alla tazzina”. Il percorso narrativo è aperto dagli scatti fotografici di Sebastião Salgado autore, per illy, di “Profumo di Sogno”: il più grande reportage mai realizzato sul mondo del caffè e sulla vita nelle piantagioni. All’interno di una struttura ispirata ai luoghi delle piantagioni e delle foreste tropicali in Africa e in America Centrale, il Coffee Cluster ospita storia e prodotti di Burundi, El Salvador, Kenya, Ruanda, Uganda, Yemen, Etiopia, Repubblica del Guatemala, Repubblica Domenicana, Timor-Leste. Organized by illycaffè in conjunction with the International Coffee Organization (ICO), the Coffee Cluster recounts the story of the beverage “from the earth to the cup”. The narrative itinerary opens with photographs by Sebastião Salgado author, for illy, of “Fragrance of Dreams”: the most complete report on the world of coffee and life on the plantations. Within a structure inspired by plantation areas and tropical forests in Africa and Central America, the Coffee Cluster displays the story and products of Burundi, El Salvador, Kenya, Ruanda, Uganda, Yemen, Etiopia, Repubblica del Guatemala, Repubblica Domenicana, Timor-Leste.
SPONSORSHIP
Dai visibilità alla tua azienda in un contesto mondiale e partecipa attivamente al Global Coffee Forum come sponsor dell’evento. Scegli il tuo, fra i tre profili di sponsorship: Platinum, Gold e Silver.
Give your company visibility in a global context and participate actively in the Global Coffee Forum as a sponsor of the event. Select your sponsorship profile: Platinum, Gold or Silver.
Per maggiori informazioni sulla sponsorizzazione dell’evento: gcf2015@fieramilanocongressi.it
For more information on sponsoring the event, send us an email: gcf2015@fieramilanocongressi.it
PLATINUM SPONSOR PLATINUM SPONSOR
* Possibilità di inserire un rappresentante in qualità di relatore in uno degli incontri * Possibility of including a representative as a speaker in one of the meeting
* Logo sponsor sul materiale promozionale e pubblicitario * Sponsor Logo on any promotional and advertising material
* Logo sponsor e link al sito aziendale sul sito ufficiale della manifestazione * Sponsor Logo and link to the corporate website on the official website of the event
* Logo sulla segnaletica della manifestazione all’interno del Centro Congressi * Sponsor Logo on promotional and advertising materials
* Discorso in occasione della conferenza stampa di presentazione * Speech at the presentation press conference
* Presenza nella cartella stampa e menzione nei comunicati stampa * Sheet in the press kit and mention in the press releases
* 10 Guest Pass riservati per il Global Coffee Forum * 10 reserved Guest Pass for the Global Coffee Forum
* 16mq di Lounge nella Sponsor Lounge Area * 16sqm Lounge in the Sponsor Lounge Area
Contributo di sponsorizzazione: € 100.000 Sponsoring contribution: € 100.000GOLD SPONSOR GOLD SPONSOR
* Logo sponsor su tutto il materiale promozionale e pubblicitario. * Sponsor Logo on any promotional and advertising material
* Logo sponsor e link al sito aziendale sul sito ufficiale della manifestazione. * Sponsor Logo and link to the corporate website on the official website of the event
* Logo sulla segnaletica della manifestazione all’interno del Centro Congressi * Logo on signage of the event inside the venue
* Presenza nella cartella stampa e menzione nei comunicati stampa * Sheet in the press kit and mention in the press releases
* 5 posti riservati a tutti gli eventi ufficiali * 5 reserved seats in every official events
* Possibilità di personalizzare un evento * Possibility to customize an event (sponsoring a single session of conference)
(la sponsorizzazione comprende una singola sessione di conferenza) * 10sqm Lounge in the Sponsor Lounge Area
10mq di Lounge nella Sponsor Lounge Area
Sponsoring contribution: € 50.000
Contributo di sponsorizzazione : € 50.000
SILVER SPONSOR SILVER SPONSOR
* Logo sponsor sul materiale promozionale e pubblicitario * Sponsor Logo on promotional and advertising material
* Logo sponsor e link al sito aziendale sul sito ufficiale della manifestazione * Sponsor Logo and link to the corporate website on the official website of the event
* Logo sulla segnaletica della manifestazione all’interno del Centro Congressi * Logo on signage of the event inside the venue
* Presenza nella cartella stampa e menzione nei comunicati stampa * Sheet in the press kit and mention in the press releases
* 5 posti riservati a tutti gli eventi ufficiali * 3 reserved seats in every official events
* 6mq Lounge nella Sponsor Lounge Area * 6sqm Lounge in the Sponsor Lounge Area
Contributo di sponsorizzazione: € 30.000 Sponsoring contribution: € 30.000
BRONZE SPONSOR BRONZE SPONSOR
* Logo sponsor sul materiale promozionale e pubblicitario * Sponsor Logo on promotional and advertising material
* Logo sponsor e link al sito aziendale sul sito ufficiale della manifestazione * Sponsor Logo and link to the corporate website on the official website of the event
* Logo sulla segnaletica della manifestazione all’interno del Centro Congressi * Logo on signage of the event inside the venue
* Presenza nella cartella stampa e menzione nei comunicati stampa * Sheet in the press kit and mention in the press releases
* 2 posti riservati a tutti gli eventi ufficiali * 2 reserved seats in every official events
* 4mq Lounge nella Sponsor Lounge Area * 4sqm in the Sponsor Lounge Area
Contributo di sponsorizzazione: € 15.000 Sponsoring contribution: € 15.000INFO Scopri come e dove prenotare il tuo albergo gcf2015@fieramilanocongressi.it Discover how and where to book your hotel www.globalcoffeeforum.com Ph: +39 02 566011 gcf2015.hotel@aimgroup.eu http://web.aimgroupinternational.com/2015/ico
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