COMPANY PROFILE - Cidiverte
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COMPANY PROFILE
2
THE COMPANY
Cidiverte has been distributing videogames since 1992.
The company has grown and developed more and more each year, thanks to an
expanding market and the entrepreneurial spirit of its promoters.
For these reasons, in 2000, the company caught the eye of Take-Two Interactive,
an American multinational involved in developing, publishing and distributing both
videogames and game accessories. An agreement was reached and Take-Two acquired
Cidiverte, which continued to operate under its new American label.
But Cidiverte didn’t put aside the passion and experience that it had gathered over the
years. Instead, it started again on its own and under its original name, paving the way for
a new era of success and development.
Soon thereafter, the tables were turned and it was Cidiverte that acquired Take-Two
Interactive Italia in 2010.
Constant growth naturally led the company to develop new ideas and projects. And in
2009 Cidiverte founded Gamelife, an innovative store chain specialised in gaming.
At present, Gamelife has 13 outlets in Italy and new store openings are currently being
planned.
Cidiverte employs 77 people.
The company turnover ranges between 25 and 40 million Euros, depending on annual
product releases.
3
MANAGEMENT TEAM
PIETRO GIOVANNI VAGO ANDREA BIANCHINI ELENA COMERIO ROBERTA DORIDONI
CEO EDP Director Gamelife Marketing Director Gamelife Sales Director
LAURA MARIANI MARCO MORELLINI ELENA MORLACCHI ENNIO SALANDIN MADDALENA TIRICO
Logistic Director Finance Director Marketing Director Sales Director Administration Director
Il know-how acquisito garantisce la massima visibilità ai prodotti, sia in4 caso
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5 5
COMMERCIALE
SALES
COMMERCIALE
una struttura interna che opera su tre livelli.
1. Esperti National Key Account sono dedic
Cidiverte’s sales department has extensive experience of the market and, internally,
canali specializzati, della grande distribuz
operates
una on three
struttura levels:
interna che opera su tre livelli.
una struttura interna che opera su tre Un reparto Sales Analysis
2. livelli.
National
1. Esperti Key Account
National experts sono
Key Account on prodotti
focusdedicati
the large sui principali
main retailers
alle principali clienti.
for consumer
strutture commercialigoods
dei
1. canali
Esperti
and National Key
electronics.
specializzati, dellaAccount sono dedicati
grande distribuzione alle principalidistrutture
e dell’elettronica consumo. commerciali dei
3. Il reparto Telesale cura la gestione dei cl
canali
The
2. Un specializzati,
Sales
repartoAnalysis della grande
department
Sales Analysis distribuzione
follows and surveysethe dell’elettronica
stock and salesdi trends
consumo.
of the
2. Un reparto Sales Analysis
loro una completa assistenza.
main clients’
prodotti products.clienti.
sui principali
prodotti
The
3. Il reparto suidepartment
Telesale principali
Telesale clienti.
cura lamanages
gestioneindependent and specialised
dei clienti specializzati clients, guaranteeing
indipendenti, garantendo
full
3. loro assistance.
una completa
Il reparto Telesaleassistenza.
cura la gestione dei clienti specializzati indipendenti, garantendo
loro una completa assistenza.
Service to publishers is further integrated with effective IT tools, such as the EDI (Electronic
Data Interchange) system for processing clients and vendors orders
campaign which is sent to all clients.
CLIENTI PRINCIPALI
MAIN CUSTOMERS
CLIENTI PRINCIPALI
CLIENTI PRINCIPALI ENTERTAINMENT SPECIALIST
ENTERTAINMENT SPECIALIST CONSUMER ELECTRONICS
ELETTRONICA DI CONSUMO
GAMESTOP ITALY
GAMESTOP ITALY
MEDIAWORLD
ENTERTAINMENT SPECIALIST ELETTRONICA DI CONSUMO
GAMELIFE
GAMELIFE EURONICS
GAMEPEOPLE
GAMESTOP ITALY GAMEPEOPLE
UNIEURO
MEDIAWORLD
GAMETEKK
GAMELIFE
GAMETEKK EURONICS
GAMETEKK
GAMEPEOPLE UNIEURO
GAMETEKK
E-COMMERCEONLINE
RIVENDITORI
AMAZON RIVENDITORI ONLINE
RIVENDITORI ONLINE
AMAZON
AMAZON
6
LOGISTICS
The logistics department is the core of Cidiverte’s activity and, with its direct assistance
towards suppliers and clients, is closely linked to the functions of the sales department.
Care towards market channels goes hand in hand with the management of the
warehouse, which is fully automated, operates 24/7 and can dispatch up to 40,000
products per day.
The system processes products of different sizes, and quality control verifies the weight
and content of each package. Optimised blistering helps shield packages from tampering
and guarantees safe transportation. The facility is capable of full efficiency even during
the concurrent launch of multiple products and also handles online orders, which
currently amount to 10,000 shipments per year.
Finally, to support the Gamelife division, the automated facility has been fitted with a
system capable of managing diversified products, as required by the latest sales trends.
7
PUBLISHING COMPANIES
Since 2010, Cidiverte has exclusively represented one of the biggest companies in the field:
Take Two Interactive, owner of 2K and Rockstar Games.
2K’s wide production includes famous AAA titles such as the Bioshock, Borderlands, Mafia and
XCom series, as well as strategy games like the Civilization series, and sports titles such as the
eagerly awaited early NBA 2K and WWE 2K games, which are considered to be the best sports
Since 2010,
simulation Cidiverte
games has
on the exclusively
market represented
for basketball one of the biggest companies in the field:
and wrestling.
Take Two Interactive, owner of 2K, Rockstar Games and Private Division.
2K’s wideGames
Rockstar production
is theincludes famous
developer AAA titles
of popular such as the
blockbusters Bioschock,
such Borderlands,
as Red Dead Mafia
Redemption,
and XComClub
Midnight series,
andas well
Max as strategy
Payne, butgames like famous
is most the Civilization
for theseries,
Grandand sports
Theft titlesgame
Auto such
as the eagerly
series. awaited
With over $725 early NBA
million in 2K and WWE
worldwide 2K games,
retail which
sell-through are considered
during to be
its first three the
days,
best
Red sports simulation games
Dead Redemption 2, lastongame
the market for basketball
developed and wrestling.
by the creators of Grand Theft Auto V
and Red Dead Redemption, is the second-highest grossing entertainment launch of all
Rockstar
time next Games
to GTAisV,the developer
which currentlyofachieved
popularover
blockbusters
26.5 millionsuch as in
copies Red Dead
retail Redemption,
sell-through.
Midnight Club and Max Payne, bus is most famous for the Grand Theft Auto game series.
With over 2016
In March $725 Cidiverte
million insigned
worldwide retail sell-through
an exclusive partnershipduring its first
agreement three
with days, Robotics,
UBTech Red Dead
Redemption 2, last game
high-tech enterprise developed
engaging by the
in the R&D, creators of GrandasTheft
manufacture, wellAutoas Vpromoting
and Red Dead
and
Redemption, is the second-highest grossing entertainment launch of all time next to GTA V,
life of common
which currently people, creating
achieved a more
over 26.5 intelligent
million copiesand human-friendly
in retail sell-through. way of leisure life with
products as Alpha 1S, Jimu Robot and STAR WARS First Order Stormtrooper Robot.
Private Division is the third Take Two Interactive private label. Founded in 2017, it’s focused
In 2017
on Cidiverte
the best started astudios
independent new project by creatingtoits
that empowers own accessory
develop range fully
games. Private dedicate
Division to
support
football:
talent PS4 controller
studios including, kits, covers and
Obsidian NSW cases. All
Entertainment, the products
Panache Digitalare underand V1 Interactive
Games licence of
the 5published
and most important soccer
critically andteams: Juventus,
successful Milan,
title as Inter,
Kerbal Napoli
Space and Roma.
Program.
In 2019 Cidiverte presents Qubick, brand that marks the range of accessory conceived, designed,
produced and distributed exclusively by the Company.
The Qubick portfolio a wide range of accessories such as for NSW, PS4, HDMI & Type-C
cables. All the products guarantee high performance and they are presented in an exclusive, eye-
catching packaging.
8
7
PUBLISHER
ACCESSORI
Dal 2010 Cidiverte rappresenta in esclusiva uno dei maggiori attori del mercato
videoludico, Take Two Interactive, con le sue etichette 2K e Rockstar Games.
La produzione 2K spazia da famosi titoli tripla A, come Bioshock, Borderlands, Mafia,
Xcom, a giochi per appassionati di strategia, con la serie Civilization di Sid Meier.
Imperdibile è poi l’atteso appuntamento annuale con le serie NBA 2K e WWE 2K,
considerate le migliori simulazioni di basket e wrestling sul mercato.
Rockstar Games è la casa di produzione di illustri titoli blockbuster, Red
Dead Redemption, Midnight Club, Max Payne, ed è nota soprattutto per il brand
In 2017Theft
Grand Cidiverte started
Auto. a new Redemption
Red Dead project by creating its own
2, ultimo accessory
episodio dellarange
serie,fully
ha dedicate
registratotoil
football:miglior
singolo PS4 controller
weekend kits,dicovers
lancioand NSW cases.
di sempre nellaAllstoria
the products are under official
dell’intrattenimento conlicence
più di
of the
725 5 mostdiimportant
milioni dollari disoccer
incasso teams: Juventus,
nei primi Milan,
3 giorni di Inter, Napoli
vendita. Ad and
oggiRoma.
il titolo è arrivato
aInquota
201926,5
Cidiverte di copie Qubick,
milionipresents distribuite.brand that marks the range of accessory conceived,
designed, produced and distributed exclusively by the Company.
Nel marzo portfolio
The Qubick 2016 Cidiverte
offers a wideha range
strettoof accessories
un accordosuch di as
collaborazione
for NSW, PS4, HDMI esclusiva con
& Type-C
UBTech
cables. AllRobotics,
the productssocietà
guarantee high-tech leader mondiale
high performance and they are nella robotica
presented e nella
in an exclusive,
produzione di robot umanoidi, che propone prodotti interattivi estremamente
eyecatching packaging.
innovativi quali Alpha 1S, Jimu Robot e STAR WARS First Order Stormtrooper Robot.
From2017
Dal 2020 Cidiverte
Cidiverte is ha
official UEFA EURO
ampliato 2020 sponsor
la gamma with a PS4 controller
di distribuzione skin designed
con l’inserimento di
and propria
una manufactured
linea di in partnership with UEFA.
accessori dedicati al mondo del calcio: controller kit e cover per
Our goal
PS4 is to offer
e custodie perthe brand-new
Nintendo UEFATutti
Switch. controller skin PS4
i prodotti concept
hanno to the
ottenuto Italian markete
approvazione
and to the
licenze mostdalle
ufficiali important European
5 principali Territories
squadre where
di calcio we can
italiane: rely on aMilan,
Juventus very experienced
Inter, Roma
and talented
Napoli. Nel 2019distributor network.
Cidiverte presenta Qubick, marchio che contraddistingue tutta la
A new challenge
gamma for Cidiverte
di accessori that faces
concepiti, for the firstrealizzati
progettati, time the International
e distribuitimarket.
in esclusiva.
Il portfolio Qubick offre un’ampia gamma di accessori per Nintendo Switch, PS4 e di cavi
HDMI e Type-C. Tutti i prodotti sono presentati in una veste unica ed esclusiva e
garantiscono ai giocatori le migliori performance durante le sessioni di gioco.
9
8
THE COMPANY
Gamelife, a sales chain founded by Cidiverte, is the direct result of the company’s The Gamelife store experience is also focussed on customer service. Gamers find
entrepreneurship in the field. specific counters where they can register for and receive fidelity cards, take part in
loyalty programs for privileges and exclusive advantages, pre-order future releases
Founded in 2009, the chain now counts 13 stores in central-northern Italy, of and get an immediate estimate for their used games.
which 11 stores are located in the major shopping centres of the area.
Gamelife’s selection is not limited to its vast array of videogames, game consoles and
Gamelife takes great care in the quality of product display. Stores are designed to accessories, indeed it also includes videogame-related products, which range from
be accessed easily and intuitively with separate areas for each game platform, each the latest “portal of power” gaming products, to building set products, toys, robots and
of which is easily identifiable due to specific colours. Game displays always directly collectible card games.
present the front covers of games, which maximises the visibility and relevance of new
releases and best sellers.
10
9
THE COMPANY
Customers will also find the same Gamelife store quality on its website: www.gamelife.it,
where they can purchase products from the comfort of their own home.
An exclusive app has also been developed, which puts users directly in contact with the
Gamelife world. This formula has already proven to be highly appreciated by users due
to its easy to use interface, as it continues to be developed and offer new features.
Finally, marketing strategies in the various different stores are ever changing and always
up to date. Advertising systems are planned periodically, with flyers that illustrate new
offers or are linked to specific times of the year, as well as street marketing and in-store
promotional activities.
Gamelife is online: www.gamelife.it Gamelife is on Facebook Gamelife is on Instagram
You can find Gamelife in:
• BERGAMO • MILANO • ROMA
• FIRENZE • MESTRE • TORINO
• RIMINI • VERONACIDIVERTE SPA Operational Headquarters: Via Campo dei Fiori 61, 21013 Gallarate (VA) — Ph. +39(0)331268811 — Fax +39(0)331268899 Legal Headquarters: Piazza Giovine Italia 3, 20123 Milano (MI) — P.Iva / Cod.Fiscale 02124250024 - R.E.A. MI-1839070
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