GLOBAL COFFEE FORUM 30 September - 1 October

GLOBAL COFFEE FORUM
                        30 September - 1 October
Il più grande tributo al mondo del caffè si celebra a Milano, in occasione di Expo e in concomitanza con
l’International Coffee Council per la prima volta in Italia. Meeting ed eventi internazionali portano il prodotto
più amato al mondo sotto i riflettori dell’interesse globale.

The greatest tribute to the coffee world to be celebrated in Milan, during the Expo and the first International
Coffee Council meeting in Italy. International meetings and events focus the spotlight on the world’s best
loved product.

30 September - 1 October                        1 October

 La coffee experience mondiale, seguita live sui social: Twitter - Facebook - Linkedin
The world coffee experience, followed live on the social media: Twitter - Facebook - Linkedin

SPONSOR

ORGANIZING COMMITTEE           SPECIAL PARTNER

     INTERNATIONAL
     COFFEE
     ORGANIZATION

COFFEE, GOOD LIFE!
GLOBAL COFFEE FORUM, 30 settembre - 1 ottobre
Sala Auditorium Centro Congressi Stella Polare - Rho FieraMilano

Due giorni di discussione sul prodotto più amato e consumato al mondo, a pochi passi da Expo Milano 2015 e dal Coffee Cluster. Il Global Coffee Forum è il primo meeting internazionale
aperto a tutti i “Coffee Lovers”. Al Centro Congressi Stella Polare di Fiera Milano, si riuniranno i più grandi nomi dell’imprenditoria di settore, rappresentanti delle istituzioni, illustri esponenti
del mondo scientifico e culturale internazionale, per discutere di caffè e degli ampi scenari del suo consumo. Tre le macro aree tematiche di discussione: piacere, salute, sostenibilità.

GLOBAL COFFEE FORUM - 30 September - 1 October
Auditorium of the Stella Polare Convention Center - Rho FieraMilano

Two days of discussion on the best-loved, most-consumed product in the world, a stone’s throw from Expo Milan 2015 and the Coffee Cluster. The Global Coffee Forum is the first international
meeting open to all “Coffee Lovers”. The biggest names in the industry, representatives of the institutions, and prominent leaders of the international scientific and cultural worlds will meet at the
Stella Polare Convention Center of Fiera Milan to discuss coffee and the broader context of its consumption. Three thematic macro-areas for discussion: pleasure, health, sustainability.

GLOBAL COFFEE FORUM PROGRAMME
ROTONDO, COME IL CAFFÈ / FULL-BODIED LIKE COFFEE:
September 30th
       Introductory session
From 07:30       Registration
08:30 - 09:30    Welcome coffee.
09:30 - 10:15    Welcome and Introduction by Corrado Peraboni - AD Fiera Milano. Welcome by Maurizio Martina, Italian Minister of Agriculture and Forestry.
                 Opening remarks by Roberio Silva, Executive Director, ICO - International Coffee Organization.
                 “Pleasure, health and sustainability: the three virtues of coffee” by Andrea Illy, Chairman of the ICO Promotion and Market Development Committee.
       “Challenges and opportunities in the current coffee market”. Introduction and presentation of speakers:
10:15 - 11:15    Guilherme Braga, President of Cecafè - Conselho dos Exportadores de Cafè do Brasil, Jean-Marc Duvoisin, CEO - Nestlè-Nespresso, Giuseppe Lavazza, Luigi Lavazza
                 SpA - Vice President and member of the Board of Luigi Lavazza SpA.
11:20 - 11:50    Coffee break.
11:50 - 12:45    Michael R. Neumann, Hanns R. Neumann Stiftung, Chairman of the Board of Trustees. Daniel Mertz, JDE Jacobs Douwe Egberts. Ric Rhinehart, SCAA - Executive
                 Director, I.C.O. - Chairman Private Sector Consultative Board.
       Coffee and Pleasure
14:15 - 14:40    “Good coffee good life: the link between coffee and pleasure, a global trend” by Francesco Morace, Future Concept Lab.
14:40 - 15:00    “Coffee & Pleasure in Asia”. Presentation by Mr. Keiichi Yokoyama - Chairman of the AJCA - All Japan Coffee Association.
15:20 - 15:30    “Enhancing the pleasure of coffee through knowledge: The Coffee School of Italian Cooperation - A successful example of public-private cooperation” by Comitato
                 Italiano del Caffè - CIdC and Massimo Battaglia, The coffee school of italian cooperation.

Coffee and Health
15:40 - 15:45    Introduction to the Institute for Scientific Information on Coffee (ISIC) and the Association for Science and Information on Coffee (ASIC).
15:40 - 15:45    “ISIC introduction and organization overview” by Mrs. Elke Gerhard of Nestlè - Head of the ISIC communication committee.
15:45 - 16:05    “Overview of Coffee & Health science” by Dr. James Coughlin, President of Coughlin & Associates and member of ASIC Board. Celebration of ASIC 50th anniversary.
16:05 - 16:35    Coffee Break
16:35 - 16:40    Introduction. Alok Jha - ITV News Science correspondent, UK.
16:40 - 17:00    “Cognitive Decline”, Dr. Karen Ritchie, French National Institute for Health and Medical Research, France.
17:00 - 17:20    “Diabetes”, Prof. Edith Feskens, Nutrition and Epidemiology Wageningen University, The Netherlands.
17:20 - 17:40    “Cardiovascular health”, Dr. Carlo La Vecchia, Department of Clinical Sciences and Community, University of Milan, Italy.
17:40 - 18:00    Roundtable discussion, with speakers of this sessions. Moderator: Alok Jha - journalist, author and broadcaster.
18:00 - 18:15    “Coffee and Health - the case of Italy”. Presentation of the activities and programs done by the Italian Promotional Committee in the last years and results - Patrick
                 Hoffer - President of CPC (Consorzio Promozione Caffè).
18:40 - 19:30    Operina “La cantanta del caffè”, by Johann Sebastian Bach, for the first time translated in Italian by the Compagnia Accademia della Minerva, directed by Annemette
                 Schlosser. Presented by Antonio Quarta.

October 1st
From 08:00       Registration
08:30 - 09:00    Welcome Coffee.
       Coffee and Sustainability - Presented and moderated by David Moorhouse, Head of Finance and Administration, ICO
09:00 - 09:45    “Climate change, coffee production and trade” by Jeffrey D. Sachs, Director of the “Earth Institute” - Columbia University.
09:45 - 10:00    ICO views on coffee and climate, to be presented to 2015 United Nations Climate Change Conference in Paris, by Robério Oliveira Silva, ICO Executive Director.
10:00 - 10:45    “Impacts of Climate changes on coffee production”. Speakers: G. Lavazza, Chairman of Coffee & Climate project. - M. Opitz, Director of Coffee & Climate project.
10:45 - 11:15    “The new competitive game in coffee” Prof. Gunter Pauli - President of the Board of Novamont and author of the book “The Blue Economy”.
11:15 - 11:40    Coffee break.
11:40 - 12:30    “Views on sustainability - A producing country point of view”. Presentation of Luis F. Samper - Chief Communications and Marketing Officer – Federacion Nacional
                 de Cafeteros de Colombia. Presentation of Miguel Medina Godoy, President of Guatemalan National Association of Coffee – Anacafè. Presentation of Mr. Belisario
                 Domínguez Méndez, Director of Productivity and Technological Development, SAGARPA, Mexico.

INTERNATIONAL COFFEE DAY
1 OTTOBRE 2015
Da quest’anno e per i prossimi a seguire, il 1° Ottobre sarà sempre “International Coffee Day”. Igiorno dedicato alla sensiblizzazione sociale sul tema del caffè e della vita nelle piantagioni,
promosso a livello globale da ICO, attraverso iniziative ispirate ai valori di: cultura, salute e sostenibilità. L’iniziativa che verrà ufficialmente presentata durante i lavori del Coffee Council e del
Global Forum si avvale di un’importante partership con OXFAM in qualità di Charity International Partner. Con la dichiarazione ufficiale dell’International Coffee Day al Global Coffee Forum, si
aprirà una grande festa a Expo Milano 2015 che coinvolgerà i numerosi padiglioni legati al mondo del caffè.

1 OCTOBER 2015
From this year forward, October 1st will always be International Coffee Day: a day devoted to social awareness on the subject of coffee and life on the plantations, promoted globally by ICO through
initiatives based on the values of: culture, health and sustainability. The initiative, which will be officially presented during the proceedings of the Coffee Council and the Global Forum, involves an
important partnership with OXFAM as Charity International Partner. After the official declaration at the Global Coffee Forum, The International Coffee Day will also be celebrated by the coffee pavil-
ions at Expo Milano 2015.

ICD: UN’OCCASIONE DI CHARITY MONDIALE
Evento cuore dell’International Coffee Day 2015: la campagna di fundraising “Coffee4Change” di OXFAM, la confederazione internazionale di 17 organizzazioni attiva in oltre 90 paesi,
leader mondiale nei progetti di sviluppo in ambito rurale e nel portare acqua e servizi igienico sanitari nelle emergenze, specializzata in interventi di aiuto umanitario, campagne di sensi-
bilizzazione e mobilitazione della società civile. L’iniziativa si ispira all’usanza partenopea di pagare una seconda tazza di caffè per una persona bisognosa. Durante l’ICD, chiunque, in tutto
il mondo, aderendo all’iniziativa, potrà mostrare la propria solidarietà ai coltivatori di caffè che vivono in condizioni di fragilità donando il valore di una tazza di caffè a sostegno del lavoro
realizzato da Oxfam in appoggio ai piccoli produttori e alle loro cooperative. L’iniziativa sarà sostenuta da attività di Virtual Fundraising attraverso la piattaforma dedicata coffee4change.
oxfam.org, da iniziative di raccolta fondi organizzate in partenariato e sarà anticipata da eventi di sensibilizzazione e raccolta fondi realizzati presso il Coffee Cluster di Expo.

ICD: AN OCCASION OF WORLD CHARITY
The core event of International Coffee Day 2015: the fundraising campaign “Coffee4Change” of OXFAM, the international confederation of 17 organizations operating in over 90 countries,
world leader in rural development projects, specialized in humanitarian assistance projects, awareness campaigns, and the mobilization of civil society. The initiative was inspired by the
old Neapolitan custom of paying for a second cup of coffee for a person in need. During ICD, anyone in the world joining in with the initiative can demonstrate solidarity with coffee farm-
ers living in conditions of fragility by donating the value of a cup of coffee to support the work carried out by OXFAM supporting small-scale producers and their communities. The Octo-
ber 1st initiative will be supported by a virtual fundraising platform coffee4change.oxfam.it and will be preceded by awareness and direct fundraising events at the Expo Coffee Cluster.

INTERNATIONAL COFFEE DAY in
On October the 1° Expo will celebrate the International Coffee Day:

      Closing Session of the Global Coffee Forum at Expo Centre
      Oxfam campaign throughout the Expo site
      Coffee Parade
      Coffee initiatives from all over the World

and many more in all «Coffee Counties» Pavillion…

INTERNATIONAL COFFEE DAY in

L’1 ottobre Expo celebrerà l’ International Coffee Day:

      Sessione finale del global Coffee Forum in Expo centre
      Campagna Oxfam in diversi punti di Expo
      Parate del Caffè
      Iniziative e Eventi da tutto il mondo

e molti altri eventi all’interno dei Padiglioni dei «Coffee Countries»

PARTECIPA AL GLOBAL COFFEE FORUM!

Registrati: www.globalcoffeeforum.com

La registrazione (€ 300,00) include l’ingresso in Expo2015, il giorno 1 ottobre, per celebrare insieme a tutti i
Paesi il primo INTERNATIONAL COFFEE DAY.

PARTICIPATE TO THE GLOBAL COFFEE FORUM!

Register at www.globalcoffeeforum.com/en

Registration Fee (€ 300,00) includes the Free entrance to the the International Coffee Day in Expo2015, on
October the 1°, to celebrate with all Countries the 1° INTERNATIONAL COFFEE DAY

INFO
Scopri come e dove prenotare il tuo albergo     gcf2015@fieramilanocongressi.it
Discover how and where to book your hotel       www.globalcoffeeforum.com
Ph: +39 02 566011
gcf2015.hotel@aimgroup.eu
http://web.aimgroupinternational.com/2015/ico