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In partnership with
TECH4FOOD
MAGAZINE
Year 4 • N.1/2
January/February
2020
DESIGN • KNOW HOW • INNOVATION • VISION
Edizioni Turbo Srl - Corso della Resistenza, 23 - 20821 - Meda (MB) - Tel. +39 0362 600463/4/5/9 - Fax. +39 0362 600616 - Periodico bimestrale - Registrazione al Tribunale di Milano
n. 2 del 4 gennaio 2018 - Stampa: Italgrafica - Novara - Poste Italiane Spa - Sped. in Abbonamento Postale DL 353/2003 (conv. in L. 27.02.2004, n.46) art. 1, comma 1, LO/MI -
In caso di mancato recapito inviare al CMP di Milano Roserio per la restituzione al mittente previo pagamento resi.
In partnership with
TECH4FOOD
MAGAZINE
Year 4 • N.1/2
January/February
2020
DESIGN • KNOW HOW • INNOVATION • VISION
Edizioni Turbo Srl - Corso della Resistenza, 23 - 20821 - Meda (MB) - Tel. +39 0362 600463/4/5/9 - Fax. +39 0362 600616 - Periodico bimestrale - Registrazione al Tribunale di Milano
n. 2 del 4 gennaio 2018 - Stampa: Italgrafica - Novara - Poste Italiane Spa - Sped. in Abbonamento Postale DL 353/2003 (conv. in L. 27.02.2004, n.46) art. 1, comma 1, LO/MI -
In caso di mancato recapito inviare al CMP di Milano Roserio per la restituzione al mittente previo pagamento resi.
save the date materials
PROSWEETS 2020
product preview Glass,
sustainable choice?
Packaging has never Your sweets: Appreciated by consumers for its
‘premium’ look, it is increasingly
our business
sought-after also by manufacturers
been so GREEN and retailers for its high level of
Sustainability will be at the core of the event recyclability. But despite the many
jointly organized by Fico Foundation and advantages, the comparison with
Ucima. All leading professionals The technological solutions presented by Italian other packaging materials
in the supply chain expected in Bologna, exhibitors at the international supplier fair. is not always advantageous.
on February 20 and 21. From ingredients and packaging materials on page 32
on page 8 and 9
to machines and equipment.
A one-of-a-kind overview, taking center stage zoom
focus on from 2 to 5 February in Cologne.
The pig debacle
African swine fever has shaken global
meat markets. With China’s pork
production expected to fall by 10-15%
in 2020, on top of the 25% drop
registered in 2019. Current and future
outlook in a report issued
by Rabobank.
on page 34 and 35
Goal: digital
cfia 2020 transformation
The initiatives undertaken by companies
in 2019. And the 7 trends that will
shape the market in 2020. According
to a study issued by the California-based
MuleSoft.
from page 25 to page 28
on page 16 and 17
Develop your the company
network, fuel
your business MOG moves towards third millennium
The 24th edition of the French trade Minerva Omega Group sets out the goals it has achieved and its plans
show will be held from 10 to 12 March for the future. A constant evolution arising from organisational strategies
2020. Focus on innovation and market and policies that focus on new investments in automated,
trends in the food-processing industry. centralised production. Not forgetting the fundamental abilities
1,600 exhibitors – including 250 of its workers and skills in the territory.
newcomers – are expected in Rennes.
on page 14 and 15
on page 13
markets & data case history on page 30 and 31 INSIDE
When good pizza meets good technology
Good Morning Prodal celebrates 25 years of foundation. As well as 5 years
Vietnam of successful collaboration with Tecno Pack
for the automation of its packaging process.
The country’s food processing industry
is striving to attract foreign investment.
Because despite excellent growth the report from page 22 to page 24
perspectives, food safety and the Packaging & retail: what happens in the UK?
creation of high-added value TRADE SHOWS 2020
products remain key issues. A report sheds light on the reduction strategies adopted
by the country’s largest supermarket chains. Where the amount of The global and Italian
from page 10 to page 12
throwaway plastics increased by almost 20,000 tonnes in 2018. trade exhibition’s calendar
Year 4 • N.1/2
January/February · 2020 editorial
A matter of label
By Angelo Frigerio
Nutriscore? No, thanks. The traffic light la- gnitive cooking for the creation of unique di-
belling systems adopted by the United Kin- shes thanks to the synergy between data and
gdom and France are not widely appreciated. smart kitchens.
Especially by Italian food companies, since this The implementation of innovative technolo-
model penalizes many staples in their culinary gies and AI, using algorithms and information
tradition. on consumers, allows to monitor consumption
The issue is becoming increasingly important behaviors and consumers’ lifestyle. This allows
also for technology producers, that are focusing to develop detailed consumer profiles, updated
more and more on innovation to enhance the in real time and true to life. This could help
world’s largest business: food. Food technolo- both nutritionists and food companies to better
gies are creating new tools for the processing, understand the new needs and desires of consu-
preservation, packaging, distribution and, last mers, for the manufacturing of truly tailor-ma-
but not least, communication in the food sec- de-products.
tor also for what concerns nutrition. Among the Customization, indeed, but also access to in-
most widespread application of this technologi- formation. We life in the Information Age but
cal revolution it is worth mentioning smart la- consumers are often confuse by misleading la-
bels, that provide consumers with free access to bels or packaging. A lot of – not to say most of
a lot of information on products, as well as the – consumers don’t have enough food and nutri-
possibility to trace their origin and make their tion culture to fully understand the benefits or
shopping with a greater degree of awareness. side effects of a particular food: 67% is unable
Another advantage is represented by inte- to choose foods with full awareness; and 66%
ractive multimedia experiences, that belong to believe in fake news on food. At the same time,
the world of phygital marketing and enhance consumers’ desire to receive information on
the shopping experience: one example out of the food they buy and eat is growing fast: 72%
many are the virtual reality customer tours in claim that they want to know everything that is
the supply chain. Possibilities are limitless, also contained in their food. And this is where tech-
for what concerns nutrition and sustainability: nology can support consumers and represent a
3D printers for the creation of ‘ideal’ food items strategic tool for food companies and startups:
starting from a pattern of data and information smartphones applications, smart food, smart la-
about consumers; educational eating experien- bels are just some of the best solutions to stand
ces that promote a healthy diet; systems of co- out.
TECH4FOOD Questione di etichetta
MAGAZINE
DESIGN • KNOW HOW • INNOVATION • VISION
Managing director: Nutriscore? No grazie. L’etichetta ampliano l’esperienza d’acquisto: mai personalizzati e su misura.
ANGELO FRIGERIO a semaforo proposta in Gran Bre- un esempio, i tour virtuali lungo Personalizzazione quindi, ma
Edited by: Edizioni Turbo Srl
Corso della Resistenza, 23 tagna e Francia non piace a molti. la filiera produttiva. Ma le possi- anche accesso alle informazioni.
20821 - Meda (MB) a cominciare dalle aziende italiane, bilità sono innumerevoli, anche Siamo nell’era dell’informazione e
Tel. +39 0362 600463/4/5/9 che si sono dichiarate nettamente in materia di nutrizione e sosteni- spesso i consumatori sono ancora
Fax. +39 0362 600616
e-mail: info@tespi.net contrarie a un modello che pena- bilità: stampanti 3D che ricreano confusi da etichette poco infor-
Periodico bimestrale - Registrazione al lizza molti alimenti della loro tradi- l’alimento ‘ideale’ a partire da un mative e packaging ‘ingannevoli’.
Tribunale di Milano n. 2 del 4 gennaio 2018 zione agro-alimentare. pattern di dati e informazioni sui Sono ancora molti, la maggioran-
Edizioni Turbo Srl n° iscrizione ROC11158
del 21 aprile 2005 La questione s’inserisce all’inter- consumatori, eating experien- za, i consumatori che non hanno
Numero 1/2 - gennaio/febbraio 2020 - no della ‘Food Tech’, un settore ce educative che incoraggiano e una cultura alimentare e nutrizio-
Stampa: Italgrafica - Novara - che fa leva sull’innovazione per tra- agevolano l’adozione di una dieta nale tale da comprendere a fondo
Poste Italiane Spa -
Sped. in Abbonamento Postale sformare la più grande attività eco- sana, sistemi di cognitive cooking i benefici o le controindicazioni di
DL 353/2003 (conv. in L. 27.02.2004, n.46) nomica mondiale: il cibo. La Food per realizzare piatti mai visti, gra- un determinato alimento: il 67%
art. 1, comma 1, LO/MI - Tech introduce nuovi paradigmi zie alla sinergia tra dati e smart ki- non sa scegliere i cibi con piena
In caso di mancato recapito, inviare
all’ufficio postale di Roserio per la per la produzione, conservazione, tchen. L’uso di tecnologie innova- consapevolezza e il 66% crede alle
restituzione al mittente che si impegna a lavorazione, confezionamento, tive, come l’intelligenza artificiale, fake news in materia di alimenta-
pagare la relativa tariffa. controllo, distribuzione e, non ul- attingendo ad algoritmi e dati sui zione. Al tempo stesso cresce il
Una copia 1,00 euro -
Abbonamento annuo 20,00 euro tima, la comunicazione nel settore consumatori permette di mappare desiderio di ricevere informazioni
L’editore garantisce la massima alimentare e in materia di nutrizio- e tracciare i consumi alimentari e sul cibo che si compra e si mangia:
riservatezza dei dati personali in suo ne. Tra le applicazioni più concrete lo stile di vita dei consumatori. Si il 72% dichiara di voler sapere tut-
possesso. Tali dati saranno utilizzati per
la gestione degli abbonamenti e per di questa rivoluzione tecnologica arriva così a delineare veri e pro- to ciò che è contenuto nel proprio
l’invio di informazioni commerciali. In base vanno citate le etichette intelligen- pri profili nutrizionali, aggiornati cibo. Ed è qui che la tecnologia
all’Art. 13 della Legge n° 196/2003, i dati ti per accedere a informazioni ap- in tempo reale e perfettamente può essere d’aiuto ai consumato-
potranno essere rettificati o cancellati in
qualsiasi momento scrivendo a: Edizioni profondite sui prodotti, tracciarne aderenti alla realtà. Questo può ri e una leva differenziante per le
Turbo S.r.l.Edizioni Turbo S.r.l. l’origine e acquistare con più con- aiutare i nutrizionisti e le aziende aziende e le startup del food: ap-
Responsabile dati: Angelo Frigerio sapevolezza. alimentari a comprendere al me- plicazioni per smartphone, smart
Corso della Resistenza, 23
20821 Meda (MB) O ancora le esperienze multime- glio le caratteristiche e le esigenze food, etichette intelligenti sono
diali interattive, che appartengono nutrizionali di ogni consumatore, solo alcune soluzioni per distin-
Questo numero è stato chiuso al campo del phygital marketing e realizzando così prodotti più che guersi.
in redazione il 24 gennaio 2020
4 • Tech4Food Magazine
Year 4 • N.1/2
January/February · 2020 news
VENCHI: PIEDMONT INVESTS FOOD PACKAGING: CAVECO
THREE MILLION EUROS FOR ‘SMART PACKAGING’ IS A NEW MEMBER OF GRUPPO FABBRI
Caveco, a food packaging company located in Brescia, joins Gruppo
Fabbri, a well-known corporation from Modena specialized in fresh food
packaging. Caveco celebrated the 40th anniversary of its establishment in
2019. Its strength lies in their sturdy and reliable machinery, in the ability
of dosing products that are usually considered ‘difficult’ and in the supply
of products line for food manufacturing. During the years, the company
specialized in the production of heat sealers and skins for the packaging of
fresh meat. Gruppo Fabbri is an industrial international company specia-
lized in the production and sale of packaging machinery and film in every
food sector; it has been active for the last 60 years and works with about
80 countries. “This acquisition is a natural upgrade of the activities of our
group and furtherly strengthens the strategic sector of heat sealers and
packaging machinery”, said Stefano Mele, ceo of Gruppo Fabbri. “We are
happy to join Gruppo Fabbri”, adds Franco Vellutini, founder of Caveco,
“this operation will help us in boosting an even faster development of our
strategy”. The Vellutini family will still be a shareholder of the company and
will actively contribute to the development of the group from the Caveco
headquarter in Palazzolo sull’Oglio (Bs).
Packaging alimentare:
Caveco entra a far parte di Gruppo Fabbri
An innovative wrapping system for chocolate and pralines which is able Caveco, specialista bresciano del food packaging, entra a far parte del
to preserve food for a longer time, reducing the risk of mould and humidity. Gruppo Fabbri, storica realtà modenese specializzata nel confezionamento
It’s called Shelf life and has been created by Venchi. The company, whi- del fresco. Punto di forza di Caveco, che nel 2019 ha celebrato il 40esimo
ch specialized in producing and selling chocolate and other products, has anniversario dalla fondazione, sono la robustezza e l’affidabilità delle sue
developed a new active ingredient in its research labs in Castelletto Stura macchine, oltre che una specializzazione nel dosaggio di prodotti conside-
(Cn): this molecule can absorb the substances which are mainly responsible rati ‘difficili’ e nell’offerta di linee complete dedicate alla preparazione di
for food deterioration. The special packaging, soon on supermarkets’ shel- vari alimenti. Negli anni, l’azienda si è poi specializzata nella realizzazione
ves, plays an active role in the product conservation, because it can main- di macchine termosaldatrici in Atp e skin per il settore della carne fresca
tain the right levels oxygen and humidity when put directly on the food, confezionata. Dal canto suo, Gruppo Fabbri è una realtà industriale inter-
avoiding the formation of mould. An important innovation that was realized nazionale specializzata nella produzione e vendita di macchine e film per
also thanks to the funding of about 3.2 million euros provided by Piedmont il confezionamento in ogni settore alimentare, presente da oltre 60 anni
and the government, on a total investment of almost 7 million euros made sul mercato e attiva in circa 80 Paesi. “Questa acquisizione costituisce un
by Venchi in research, experimentation and production of the eco-smart ampliamento naturale del perimetro di attività del nostro gruppo, raffor-
packaging. In order to obtain the funding, Venchi took part in a public call zandoci ulteriormente nel segmento strategico delle macchine per la ter-
for bids addressed to sustainable food-tech projects. mosigillatura e delle linee di confezionamento”, commenta Stefano Mele,
amministratore delegato di Gruppo Fabbri. “Siamo contenti di entrare a
Venchi: dalla Regione Piemonte tre milioni di euro far parte di Gruppo Fabbri”, aggiunge Franco Vellutini, fondatore di Cave-
per il ‘packaging intelligente’ co, “perché questo ci consentirà di unire le forze e permetterà lo sviluppo
Un innovativo sistema per incartare cioccolato e praline che permette ai ancora più accelerato della nostra strategia.” La famiglia Vellutini rimarrà
prodotti di mantenersi più a lungo nel tempo, allontanando il rischio di nell’azionariato della società e contribuirà attivamente allo sviluppo futuro
muffa e umidità. Si chiama Shelf life, e a inventarlo è stato Venchi. La stori- del Gruppo dalla sede Caveco di Palazzolo sull’Oglio (Bs).
ca azienda, specializzata in produzione e vendita di cioccolato e non solo,
è stata in grado di sviluppare, nei suoi laboratori di ricerca di Castelletto
Stura (Cn), un nuovo principio attivo: una molecola capace di assorbire le
principali sostanze che causano il deterioramento dei prodotti alimentari.
Lo speciale packaging, presto sugli scaffali dei supermercati, ha un ruolo
attivo nella conservazione del prodotto poiché, se messo a contatto con
l’ambiente e con l’alimento, è in grado di catturare ossigeno o umidità
allontanando, quindi, il rischio di muffa. Un’importante innovazione rea-
lizzata anche grazie ai finanziamenti della Regione Piemonte e del Mise
che hanno concorso con circa 3,2 milioni di euro su un costo complessivo,
tra ricerca, sperimentazione e realizzazione della confezione eco-smart, di
quasi 7 milioni di euro. Per aggiudicarsi questi fondi, Venchi ha partecipa-
to a un bando pubblico dedicato ai progetti food-tech ecosostenibili nel
campo alimentare.
POPLAST JOINS GREEN ARROW CAPITAL:
A NEW GREEN PACKAGING HUB
Green Arrow Capital, for Green Arrow Private Equity Fund 3, acqui- Poplast entra in Green Arrow Capital:
red the majority of Poplast, a company located in Piacenza belon- nasce un polo del green packaging
ging to the Eos Investment Management fund. The investment aims Green Arrow Capital, per conto del Fondo Green Arrow Private Equity Fund 3, ac-
at creating an industrial hub specialized in green packaging. Poplast, quisisce la maggioranza della piacentina Poplast, detenuta dal fondo Eos Invest-
after taking over FM Plastic in Lamporecchio (Pt) in February, had a ment Management. Obiettivo dell’investimento, la costituzione di un polo industria-
turnover of about 63 million euros and an Ebitda of 10 million euros le specializzato nel green packaging. Poplast, che in febbraio aveva rilevato la FM
at the end of the financial year. “The companies of the group, hea- Plastic di Lamporecchio (Pt), ha chiuso l’esercizio 2018 con un giro d’affari di circa
dquartered in Castel San Giovanni (Piacenza) and Lamporecchio (Pi- 63 milioni di euro e un Ebitda intorno a 10 milioni. “Le società del Gruppo, con
stoia), trade both nationally and internationally, in particular in food sede produttiva in Italia a Castel San Giovanni (Piacenza) e a Lamporecchio (Pistoia),
industry, and represent an Italian excellence in the supply chain”, e con mercati di sbocco nazionali ed esteri in particolare nell’industria alimentare,
is written in a statement, “starting with print, matching, lamination rappresentano un’eccellenza italiana in tutta la filiera produttiva”, si legge in un co-
and cutting of the flexible film made in recyclable, compostable and municato, “dalle fasi di stampa, accoppiamento, laminazione, al taglio di film flessi-
paper-made material, which is used for food packaging, tissue and in bile realizzato con materiale riciclabile, compostabile e di carta, che viene utilizzato
the industry”. Poplast’s participation will be managed through Gre- nel confezionamento di prodotti alimentari, del tissue e del settore industriale”. La
en Pack Holding, which aims at involving other companies that use partecipazione in Poplast sarà gestita attraverso la holding Green Pack Holding, che
recyclable, compostable and innovative materials in the production punta ad aggregare altre società attive nel converting di packaging flessibile, carat-
of green packaging. terizzate dall’utilizzo di materiali riciclabili, compostabili e innovativi.
6 • Tech4Food Magazine
EPTA ACQUIRES
LINUS ECO AND GROWS IN POLAND
Epta announced the acquisition in Poland of Linus Eco, a company located in Bosutów, in Krakow’s distri-
ct, which is partner of the group active in design, installation and after sale assistance for cooling systems
for food retail – also the ones with natural Co2 refrigerant. The operation represents a new step towards
the establishment of Epta Polska, created with the acquisition of the polish company Libre in August 2017,
and aims at boosting their presence in the market. “The operation confirms Epta’s will to reinforce its pre-
sence in middle-est Europe, where the company operates since 2011 with the tech-commercial coordina-
tion centre Epta International in Hungary and has furtherly developed with the acquisition of Libre in 2017
in Poland and Daas in 2018 in Romania”, explains Marco Nocivelli, president and ceo of Epta. “Thanks to
Linus’ expertise, Epta aims at consolidating its market share in these areas, the ones which are expected
to grow the most”.
Epta acquisisce
Linus Eco e cresce in Polonia
Epta annuncia l’acquisizione di Linus Eco in Polonia, storico partner del Gruppo attivo nella progettazione,
installazione e assistenza post vendita di sistemi di refrigerazione – anche a refrigerante naturale Co2 – per
il segmento food retail con sede a a Bosutów, nel distretto di Cracovia. L’operazione si configura come il
passo successivo alla costituzione di Epta Polska, nata con l’acquisizione della società polacca Libre nell’a-
gosto 2017, e mira a potenziarne il grado di penetrazione di mercato. “L’operazione è una conferma della
volontà di Epta di rafforzare la propria presenza nell’Europa centro-orientale, dove l’azienda opera dal 2011
in Ungheria con il polo di coordinamento tecnico-commerciale Epta International e si è sviluppata ulterior-
mente con le acquisizioni di Libre nel 2017 in Polonia e Daas nel 2018 in Romania”, sottolinea Marco Noci-
velli (foto), presidente e amministratore delegato di Epta. “Forte dell’expertise di Linus, Epta stima di con-
solidare ulteriormente la sua quota di mercato in queste aree dove sono previsti ampi margini di crescita”.
MACHINERY FOR FRUIT AND VEGETABLES:
TASTE OF ITALY BUYS 69.3% OF TURATTI
The Taste of Italy fund, managed by DeA Capital
Alternative Funds Sgr, acquired 69.3% of Turatti’s
shares, specialized in designing and producing ma-
chinery and systems for the manufacturing proces-
sed and semi-processed fruit and vegetables. “This
operation will help us in boosting growth and con-
tinuity of the company, that has been managed by
five generations of our family for the last 150 years”,
explains the president Antonio Turatti. “We believe
that with the support of Taste of Italy we will succeed
in reaching new ambitious goals. We will continue
relying on research and technological innovation and
safeguarding the territorial role and the professio-
nality of the employees”. Turatti, founded in 1869 in
Cavarzere (Ve), reached a turnover of 22 million eu-
ros, 80% coming from other countries. The company
has about 100 employees in the headquarters of Ca-
varzere, Salinas (California) and Hanoi (Vietnam). The
Turatti family will keep contributing to the manage-
ment both for Italian and international activities, and
they will maintain a share of 29.7% and the roles of
key manager in the society, each one with a company
share of 1%.
Macchine per l’ortofrutta: Taste of Italy
rileva il 69,3% di Turatti
Il fondo Taste of Italy, gestito da DeA Capital Alter-
native Funds Sgr, ha acquisito una partecipazione del
69,3% in Turatti, specializzata nella progettazione e
realizzazione di macchine e impianti per la lavorazio-
ne di frutta e verdura di quarta e quinta gamma. “Con
questa operazione daremo ulteriore slancio alla cre-
scita e alla continuità del gruppo, che per 150 anni e
cinque generazioni è stato gestito dalla nostra fami-
glia”, sottolinea il presidente Antonio Turatti. “Siamo
sicuri che con il supporto di Taste of Italy riusciremo
a raggiungere nuovi ambiziosi obiettivi, continuando
a puntare sui nostri tratti distintivi di ricerca e inno-
vazione tecnologica, e preservando il ruolo territoria-
le e le professionalità dei dipendenti”. Fondata nel
1869 a Cavarzere (Ve), nel 2018 Turatti ha sviluppato
un fatturato di 22 milioni, l’80% realizzato all’estero.
La società impiega circa 100 dipendenti, basati pres-
so le sedi di Cavarzere, Salinas (California) e Hanoi
(Vietnam). La famiglia Turatti continuerà a contribuire
attivamente alla gestione sia per le attività italiane sia
per quelle estere, mantenendo una quota del 29,7%,
insieme ai key manager della società che partecipe-
ranno al capitale con una quota dell’1%.
7 • Tech4Food Magazine
Year 4 • N.1/2
January/February · 2020 save the date
Packaging has never
been so GREEN
Sustainability will be at the core of the event jointly organized by Fico Foundation and Ucima.
All leading professionals in the supply chain expected in Bologna, on February 20 and 21.
by Federica Bartesaghi
It is called ‘Packaging Speaks Green’ the
new international forum organized by Ucima
(Italian packaging machinery manufacturers’
association) and Fico Foundation. Scheduled
for February 20-21 in Bologna, at Fico - Ea-
taly World.
The event’s number one goal is to promote
and enhance sustainability as well as circular
economy in the packaging sector worldwide,
focusing the attention on the need to imple-
ment the spread of green solutions, presenting
consumption trends and standardisation on a
global scale. Dedicated to trade professionals
only, which includes a high attendance of in-
ternational guests, three macro-themes will
be discussed: legislation; retailers and brand
owners; materials and technologies.
“A two-day forum which promises to be full
of stimulus and which aims to provide new
tools and methods for the design of sustai-
nable packaging; identifying barriers to deve-
lopment and providing strategies to achieve
change and to debunk the false myths about
the world of sustainability,” said the organi-
zers in a statement.
What will people speak about in Bologna
Opening the first edition will be the keynote
speeches by Silvia Zucconi, Nomisma’s mar-
ket intelligence manager, who will present
the Largo Consumo Packaging Observatory
on sustainability in purchasing decisions; to-
gether with Nicola De Carne from Nielsen,
Andrew Manly from Aipia (the Active & in-
telligent packaging industry association), and
Tim Letts, WWF’s climate and energy de-
puty director.
Regarding the ‘legislation and society’ the-
me, that is the legislative developments of the
individual markets in terms of green matters
and the perception of the consumer, Europe-
8 • Tech4Food Magazine
www.packagingspeaksgreen.com
THE ITALIAN INDUSTRY
SETS RECORD TURNOVER
According to the preliminary figures publi- ted data reveal particularly high levels of per- tion and highly unstable scenarios.”
shed by the Research Department of Ucima formance for exports of Italian technologies The forecasts for 2020 therefore remain
(Italian packaging machinery manufacturers’ to three macro regions: Asia (+12.7%), EU cautious. Areas of concern include the conti-
association), during 2019 the sector posted a (+6.5%) and Africa/Oceania (+3%). nued geopolitical turbulence in a number of
1.8% growth over 2018, reporting positive re- “We are satisfied and proud of this latest markets, tariffs and trade tensions at an in-
sults both in Italy and in foreign markets. achievement, which demonstrates that our ternational level, and the failure of the Italian
Specifically, the Italian market has grown by a industry is solid and dynamic, capable of government’s policies to adequately address
further 3.2% to a total of 1.713 billion euros establishing itself at a global level and fully companies’ growth needs. “We therefore be-
following last year’s excellent results, partly exploiting the development of international lieve that 2020 may be a year of consolidation
achieved thanks to the government’s Industry markets and all our client sectors,” said En- after a period of strong and uninterrupted
4.0 incentives. Exports, which account for rico Aureli, chairman of Ucima. “But there growth in recent years. But we remain optimi-
78.6% of total turnover, also rose by 1.4% to is no room for complacency as we are facing stic about our sector’s medium and long term
6.293 billion euros. The available disaggrega- tough challenges, increasingly fierce competi- growth prospects,” said Aureli.
an, Indian, American, Chinese and Australian
institutional representatives will explore the Il packaging non è mai
regulatory and consumption framework of stato così GREEN
each region. The speakers who have already Si chiama ‘Packaging Speaks Green’
confirmed their presence are Nerida Kelton il nuovo forum organizzato da Ucima
of AIP (Australian institute of packaging), (Unione costruttori italiani macchine
Sanjay Kr. Chattopadhyay of IIP (Indian automatiche per il confezionamento e
institute of packaging) and Cui Lin of Cfp- l’imballaggio) e Fondazione Fico, la cui
ma (China food and packaging machinery prima edizione si svolgerà proprio nella
cornice del mega food park bolognese,
industry association). Also contributing to
il prossimo 20 e 21 febbraio. Obiettivo
the debate will be Sudhir Mishra, founder & dichiarato e condiviso: lo sviluppo di una
managing partner, Trust Legal Advocates & cultura della sostenibilità e dell’econo-
Consultants, one of the major sustainability mia circolare nel settore dell’imballaggio
experts for the Asian area. a livello mondiale, grazie anche al con-
The second section of the forum will see tributo di un nutrito parterre di ospiti in-
the opening speech by Johannes Bergmair, ternazionali che arricchiranno il dibatto
secretary general of WPO (World packa- con dati e case history di rilievo. Rivolto
unicamente agli operatori del settore, il
ging organization), who will be offering an forum si focalizzerà su tre grandi chiavi di
overview of global trends in the green field. lettura che corrisponderanno ad altret-
Afterward, some of the main global retailers tanti panel tematici: legislazione e so-
(namely Coop, Amazon, Alibaba, Albert- cietà, retailers & brand owners; materiali
sons) will be presenting concrete examples e tecnologie.
of best practices in packaging management
in the different product sectors. This will be
followed by the presentation of a number of
case histories in the world of food industry,
with the participation of representatives
from Procter&Gamble, Ferrero, Coca Cola,
and Kraft Heinz.
Last but not least, the panel dedicated to
technological innovation and materials that
represent the ultimate in compostable and
recyclable themes. Paola Fabbri of the Uni-
versity of Bologna will introduce the section
starting from the ‘false myths’, to open up
the dialogue to a panel involving Marco
Versari of Novamont, Carlos Trubacz of
Amcor, Håkan Pettersson of BillerudKor-
snäs, Mariagiovanna Vetere of NatureWor-
ks, Marco Jansen of Braskem Netherlands
BV and Laure Cucuron of TerraCycle.
9 • Tech4Food Magazine
Year 4 • N.1/2
January/February · 2020 markets & data
GOOD MORNING
VIETNAM
The country’s food processing industry is striving to attract foreign investment.
Because despite excellent growth perspectives, food safety and the creation
of high-added value products remain key issues.
by Federica Bartesaghi
Vietnam’s large population (97 million de agreements that Vietnam has signed with Need for state-of-the-art technologies
people), strong economic growth, growing diverse trading partners. Speaking at a conference on investment
middle class with higher concerns about hy- Despite the significant incentives offered promotion in the food processing industry
giene and food safety, as well as rapid deve- to investors by the local Government - espe- on the past November 14 in Hanoi, Deputy
lopment of the food service and modern re- cially to projects with advanced and environ- Director of the Vietnam Trade Promotion
tail food sector are contributing to re-shape ment-friendly technologies -, foreign invest- Agency, Hoang Minh Chien, noted that de-
the market and the demand of its consumers. ment in the food processing industry remains spite “Vietnam’s food processing industry
In 2018, Vietnam’s gross domestic product modest compared to other industries, at has huge potential in terms of both the do-
(Gdp) continued its strong growth at 7.1% about 3% of total investment. Despite trade mestic market and exports”, the sector still
(World Bank), while it was expected to de- is getting easier, to be competitive in highly has bottlenecks in the production value chain
celerate to 6.5% in 2019 due to a number of developed markets Vietnam’s food industry - including low processing technologies able
factors, including the African swine fever has to comply with strict food security and to keep food fresh, healthy and safe - and er-
(ASF) outbreak. First detected in February quality requirements. For this very reason ratic supply of raw materials. Chien explai-
2019, ASF has spread to all 63 provinces in food processing - and by processing adding ned that Vietnam’s agro-forestry and aquatic
Vietnam and led to the death and culling of further value - is an important trend that the products processing industry has enjoyed an
about 5.9 million pigs or about 22% of the Vietnamese industry is facing right now. annual growth rate of 5-7% between 2013
total swine population, pushing prices to re- and 2018. “As a result - he said - its exports
cord highs. grew by 8-10% a year to a record of 40.02
Nevertheless, the country’s economic billion US dollars last year, making Vietnam
growth is still far beyond the average for one of the biggest agricultural, forestry and
other members of Association of aquatic products exporting countries
Southeast Asian Nations (Ase- in the world.” These products
an), driven by robust in- are exported to over 180
flows of foreign direct countries and territories,
investment following including EU, the US
a series of free tra- and Japan.
10 • Tech4Food MagazineGood Morning
Vietnam
THE COUNTRY’S FOOD MARKET Con i suoi 97 milioni di abitanti,
una sostenuta crescita economi-
ca e una sempre più consistente
World exports of consumer-oriented products to Vietnam totaled 14.6 billion dollars in 2018 classe media attenta alla sicurezza
(Trade Data Monitor), up 5% over 2017. The top-five export items and their respective global alimentare e alla salubrità degli
shares were: 1) fresh and processed vegetable (2.6 billion dollars, 18% share); 2) beef and beef alimenti, il Vietnam rappresenta
products (2.5 billion, 17%); 3) fresh fruit (2 billion, 14%); 4) tree nuts (1.8 billion, 12%); and un terreno fertile per i grandi in-
5) dairy products (0.8 billion, 6%). vestitori internazionali. Complice
anche la recente ratifica di im-
portati trattati di libero scambio.
PRODUCTS PRESENT PRODUCTS NOT PRESENT PRODUCT Nonostante la produzione alimen-
IN THE MARKET WHICH IN SIGNIFICANT QUANTITIES, NOT PRESENT tare del Paese sia in rapida cresci-
HAVE GOOD SALES BUT WHICH HAVE GOOD BECAUSE THEY FACE ta, tuttavia, c’è una forte carenza
POTENTIAL SALES POTENTIAL SIGNIFICANT BARRIERS di tecnologie capaci di garantire
il livello qualitativo, di sicurezza
Fresh produce, meat and meat pro- Pork meat, cheese, ice cream, sweets Edible white offal (pork, beef, and chi- alimentare, nonché il valore ag-
ducts, poultry, seafood, milk and dairy and snacks, wine, craft beer, frozen and cken), citrus aside from oranges, straw- giunto necessario a soddisfare
products, condiments and sauces. dried fruit, live seafood (geoduck, lob- berries, and certain kinds of seafood. gli elevati standard internazionali.
ster, king crab, fish, oyster), cooked and Cresce, di conseguenza, la richie-
prepared shellfish, frozen wild salmon. sta di tecnologie capaci di colma-
re questo gap.
Source: Usda – United States Department of Agriculture
During the same conference Matthias Ehrtmann,
representative of Eurocharm, the European Cham-
ber of Commerce in Vietnam, said that the country
has great tropical fruits, but only exports 10-15% of
fruits and vegetables in processed form because “no
processing means no added value.” According to Mr.
Chien, Vietnam has set an export target of 65-70 bil-
lion dollars for agriculture, forestry and fishery pro-
ducts by 2030, but in order to meet this target pro-
cessing technologies should reach at least reasonably
advanced levels. “Therefore, enhancing co-opera-
tion with partners who have modern technologies is
among the important solutions,” he said.
According to Lê Hong Minh, director of Vietrade’s
Investment Promotion Centre for Industry and Tra-
de, foreign investment in the food processing sector
is estimated at 11.2 billion dollars, for 717 projects.
“These investments often focus on quick capital re-
covery projects such as processing agricultural pro-
ducts, beer and liquor and seafood processing. […]
Most foreign investors in the food processing indu-
stry are from Asian countries and territories such as
Thailand, Taiwan, Malaysia, South Korea, and Chi-
na. Despite offering preferential policies, we have not
been able to attract investment from countries with
strong food processing industries like Japan, the US,
Australia, and EU members.”
Food safety and healthy food
are the populations greatest concerns
Most urban Vietnamese (around 79%) are willing
to pay higher prices for healthier foods, according to
a study conducted by Kantar in September 2019 in
Hanoi, Ho Chi Minh City, Da Nang, and Can Tho.
In addition, 88% of respondents claim that they read
product labels to ensure they avoid unhealthy foods.
“We are seeing Vietnamese consumers switch to he-
althier lifestyles, which include eating and drinking
habits,” Kantar said. Vietnamese eating habits are
also changing. Consumption of fat, sugar and red
meat is decreasing, while that of fiber, white meat
and dairy are increasing, according to Kantar data
collected from June 2018 to June 2019. According
to official figures, the country consumes 5.4 million
tons of meat a year, with pork accounting for 70%. A
Vietnamese consumes only nine kilograms of chicken follow
11 • Tech4Food MagazineYear 4 • N.1/2
January/February · 2020 markets & data
a year compared to 30 kg by Thais and 35 kg 2018 was estimated at 43 billion dollars (92%
by Singaporeans, according to the Ministry of total grocery retail sales).
of Agriculture and Rural Development. Competition in Vietnam’s food retail sector
Consumers’ awareness of food safety issues is extremely high, not only between modern
has greatly improved due to the proliferation food retailers and traditional retailers, but
of social networks. Warnings and reports of also between modern food retailers them-
unsafe food and food poisonings are regular- selves. In 2019, two leading international
ly shared on Facebook and other social media chains, Auchan and Shop&Go, terminated
networks. Since brand awareness is still limi- their operations in the country and were sold
ted, Vietnamese food shoppers associate a to two local companies, Saigon Co-op and
product’s country-of-origin as a key indicator Vincommerce, respectively. In addition to
of quality, and most food products imported international retailers, the domestic brands
from developed economies are welcomed for Fivimart, Maximart, and G7 Mart have cea-
their safety. sed operations.
The integration of modern
and traditional retail
Vietnam’s total retail goods and servi-
The rise of e-commerce
E-commerce has rapidly surged in Vietnam
over the past three years, from 4.0 billion dol-
TOP 10
VIETNAMESE RETAILERS
ces revenue in 2018 was approximately 191 lars in 2015 to 7.8 billion in 2018, according 1. Aeon Mega Mart
billion dollars, up 11.7% over 2017. Small, to the Vietnam E-commerce and information
2. MM Mega Market
traditional retailers still dominate Vietnam’s technology agency. Notably, food and beve-
food retail sector, but modern retail channels rages are among the top 10 product catego- 3. Big C
are expanding in response to growing con- ries purchased online. Vietnam’s high inter- 4. Co.op Mart
sumer demand. According to data issued by net penetration rate (70% of the population in 5. Lotte Mart
the United States Department of Agricultu- 2018, according to World Bank), prominent 6. Vinmart
re (Usda), the number of modern grocery role of social networks - especially Facebook,
outlets jumped from around 1,000 in 2013 with about 45 million users in 2019 (46% of 7. Circle K
to nearly 4,000 in 2018. Yet, traditional wet the total population) - high smartphone pe- 8. 7 Eleven
markets and small independent stores are still netration rate, and the proliferation of fast 9. Bach Hoa Xanh
dominant in the Vietnam retail scenario: sales delivery services are the main drivers for the 10. Satra Food
revenue generated by traditional retailers in country’s e-commerce development.
VIETNAM FOOD INDUSTRY
Net revenue of food manufacturing (2015) Net revenue of beverage manufacturing (2015) Exports of fishery products (2018)
14.5 billion dollars 4.6 billion dollars 8.8 billion dollars
Exports of fruits and vegetables (2018) Export of cashew nuts (2018)
3.8 billion dollars 3.4 billion dollars
Source: Usda – United States Department of Agriculture (TDM; GATS; Vietnam’s GSO, Vietnam Customs, Post Vietnam, IMF)
end
12 • Tech4Food Magazinecfia 2020 www.cfiaexpo.com
Year 4 • N.1/2
January/February · 2020
Develop your network,
fuel your business
The 24th edition of the French trade show will be held from 10 to 12 March 2020.
Focus on innovation and market trends in the food-processing industry.
1,600 exhibitors – including 250 newcomers – are expected in Rennes.
by Federica Bartesaghi
3 exhibitions under one roof, for 3 days full of
unique business opportunities. The 2020 edi-
tion of CFIA, France’s most important event THE CONFERENCES
dedicated to the food-processing industry, will Finding answers and solutions to the
be back in Rennes form 10 to 12 March this problems of a food-processing company
year. Now in its 24th edition, CFIA represen- today. Exploring the factory of the future.
ts since 1997 a strategic business platform for Delving into future trends. All of these
all stakeholders in the French manufacturing issues are addressed at CFIA 2020 confe-
sector, since the trade show takes place right rences. The space staffed by professionals
at the heart of Brittany, Europe’s number one and experts at the main exhibition for the
region for food production. Food processing is food-processing sector covers current is-
also the top economic driver in the region, with sues that challenge and invite reflection,
over 70,000 employees and a turnover of nearly the sharing of ideas, and follow-up.
33 billion euro (source: Abea). TECH4FOOD
The goal of CFIA has always been to pro- N.3/4
vide its visitors – around 22,000 among de- WILL BE ON
cision-makers, buyers, technicians - with an NEW IN 2020 DISTRIBUTION
exclusive 360° offer divided into 3 key sectors:
Ingredients and Processed food, Equipment
SME THURSDAY IN RENNES
and Processes, Packing and Packaging. Sectors More than 80% of VSEs (very small enterprises)
represented by more than 1,600 leading sup- and SMEs (small and medium-sized enter-
pliers, including 250 first-time exhibitors. prises) make up the majority of the French fo-
“Finding answers and solutions to the pro- od-processing sector. CFIA offers these compa-
nies a day specifically dedicated to their needs,
blems of a food-processing company. Predi-
with targeted information and solutions. The
cting trends and planning for the factory of the
day will feature meetings and fruitful networking
future. These challenges will be analysed by
opportunities, followed by a conference.
experts and feature in demonstrations on tar-
geted topics,” said the trade show’s organizers.
Allarga il tuo network,
sviluppa il tuo business
Torna l’appuntamento con CFIA, il salone francese di riferimento per gli operatori del food
processing. Dal 10 al 12 marzo, il polo fieristico di Rennes, nel cuore della Bretagna, sarà animato
da più di 1600 espositori – inclusi 250 nuovi fornitori – che mostreranno a una platea composta
da decision-maker, buyer e tecnici il meglio della loro produzione in materia di attrezzature e
servizi per il confezionamento e la trasformazione alimentare.
13 • Tech4Food MagazineYear 4 • N.1/2
January/February · 2020 the company
Active and dynamic from every point machining sheet metal parts and inte-
MOG
of view. A major presence at most tra- grate a 400kW photovoltaic system as
de shows. A product catalogue among part of our sustainable self-consump-
the most comprehensive of all global tion policy. Today we have doubled our
manufacturers, including machines 5-axis systems and work centres for the
moves
of all types designed and built com- construction of precision parts, boosted
pletely in-house. Acquisition of noted our logistics processes, and applied even
long-standing brands on the Italian stricter quality control systems. We are
industrial scene. Development of new preparing to become a company in the
IoT technologies applied to its machi- real third millennium economy, but wi-
towards
nes. But also an important online pre- thout neglecting the research and deve-
sence with a series of websites dedica- lopment of applications that can mana-
ted to precise product lines that attract ge and control our machines remotely.
over 12,000 visits per month, over 60% In 2018-19 we received three innova-
third
of which is from outside Italy. This is tion prizes for NeMoSy, our exclusive
a general overview of Minerva Omega IoT system, developed in collaboration
Group, the Bologna-based company with our spin-off, Dsc Nexus. Ne-
that turns 75 this year and is now run by MoSy collects production, consump-
the third generation of the family. “Or- tion, safety and status information from
millennium
ganisation and production in industry connected machines in real time. It’s a
4.0, investments, new ideas, strategic solution designed to connect the opera-
business planning and scheduling and tor and safety and maintenance mana-
active participation in industry bodies gers with the machines used in one or
in the local area are essential for us in more laboratories, even when they are
Minerva Omega Group sets out the goals order to be a real European industrial
company in the third millennium. Wor-
far away from one another. Sustaining
our country’s technological innovation,
it has achieved and its plans for the future. ldwide competition requires increasing at this time of profound economic and
speed, precision, efficiency, diversifi- political uncertainty, is a very difficult
A constant evolution arising from cation and commercial flexibility. We task, but we put everything into it, part-
organisational strategies and policies handle the competition with our com-
petitors, all of which are excellent, with
ly out of respect for our grandfather, the
founder Mario Chiodini born in 1911,
that focus on new investments in automated, innovation, quality and a dynamic pro- who with great sacrifice and determi-
centralised production. Not forgetting duction structure, along with the intan-
gible human and intellectual capital of
nation started the first production with
catering equipment in 1945.”
the fundamental abilities of its workers the entire supply chain.” This is how
the Salati Chiodini family introduces it- New lines and innovation machines
and skills in the territory. self and opens the doors of its Bologna Facing the challenges of a global mar-
headquarters. ket solely with technological innovation
would be difficult without the help of
Technology is key the creativity and customer-focus of
If being competitive means invest- its people. Especially when a company
ments and innovation, then Minerva like Minerva Omega Group is in com-
Omega Group passes with flying co- petition with international leaders. One
lours. The family-run company is bri- of the company’s strengths is the vast
ght, airy, tidy and organised. Modern range of models it offers its customers.
automated and robot-controlled sy- There is a machine for practically every
stems for cutting and machining sheet production requirement and every food
metal, installed and recently extended, process. That means over 20 models
are able to run entire production shifts of countertop and 15 floor-standing
autonomously. Numerical control work models of both traditional and chilled
centres by the best international brands mincers, a technology that keeps the
for precision machining and production organoleptic properties of the mince
of components are connected online to unchanged and processes the meat in
the management system that also con- the best hygienic conditions by redu-
trols a series of dynamic warehouses. A cing the development of bacterial load.
broad team of engineers and designers This dynamic cuts across all machines
The new forming machine C/E HF
in the R&D department uses modern in production, from slicers, another te-
3D design software and equipment chnological strength following the 2006
for inspections and functional tests in acquisition of long-standing brand
climatic chamber to simulate the most Omega CEG, to bone saws and ham-
extreme working conditions. “Our evo- burger forming machines, and so on all
lution happened in part because of the the way up to the latest food storage lines
great mechanical tradition in our local with Ice-Tek granular, flake and cube
area and the highly specialised supply ice makers, which is now the landmark
chain that comes with it. In the last 20 brand in the sector, or the brand-new
years, we have made major technologi- professional vacuum packing and stora-
cal investments and have enjoyed con- ge line, Airlesss Vacuum System, which
stant growth while keeping our quality is the natural technological evolution of
levels high and our sale price particu- previous models. But much of the mar-
by Federica Bartesaghi larly proportionate. We were the first to ket’s focus in recent months has been
introduce robot-controlled systems for on a new forming machine, the paten-
14 • Tech4Food Magazinewww.minervaomegagroup.com
ted C/E HF, following its presentation at A thriving company by our mother, Franca. 70% of our
several trade shows. Despite its compact that aims for 70% exports production goes abroad where our MOG verso il terzo millennio
size, it offers exceptional performances “Our strength,” say the Salati quality and skills are recognised Con un consenso commerciale
in the production of hamburgers (up Chiodini brothers, “still lies in our and our reputation is constantly on in crescita, la bolognese Minerva
to 3,000/hour with a max Ø of 135mm centralised family organisation and the rise. Dynamic practices, flexi- Omega Group si racconta e descri-
including the possibility of stacking) or in the local region’s long-standing bility, machine availability in stock ve i traguardi raggiunti e le nuove
meatballs of various sizes and weights tradition and skills in the mecha- and transparent business policies prospettive. Un’evoluzione costante
(up to 6,000/hour). Aside from meat, nics, mechatronics and automotive are probably the secret to our suc- che deriva da strategie e politiche
the machine can also process vegetables trade. It is here that ‘la Minerva di cess. But our biggest strength is and organizzative che vedono al centro
nuovi investimenti destinati a una
or mixed ingredients such as meat and Chiodini Mario’ was first founded always will be our experience and
produzione automatizzata e cen-
vegetables, fish and vegetables, soya, in 1945, and it’s here that the com- skill as machine manufacturers that tralizzata. Che non esclude però le
rice etc. A single automatic machine for pany has developed and grown in meet three essential requirements: capacità fondamentali dei suoi ope-
three different functions that takes just 5 a balanced, sustainable way over workers’ safety, ease of use, ease of ratori e le competenze del territorio.
minutes to change configuration. 75 years, led for the last 40 years cleaning.”Year 4 • N.1/2
January/February · 2020 zoom
Goal: digital
transformation
The initiatives undertaken by companies in 2019.
And the 7 trends that will shape the market in 2020.
According to a study issued by the California-based MuleSoft.
by Federica Bartesaghi
Digital transformation has become a ca- CONSUMER EXPERIENCE IS AT THE CORE OF DIGITAL TRANSFORMATION INITIATIVES….
tchall term for reshaping business in the
digital age: it can refer to any process that
uses digital technologies to solve for chan-
ging business and market requirements.
MuleSoft’s Connectivity Benchmark sur-
vey found that 97% of IT decision makers
69% 71% 93%
are involved in digital transformation initia-
tives at their respective organizations. But Consumers who say IT decision makers who report Business leaders who say delivering
what exactly is driving companies to digi- a disconnected customer experience a relevant and reliable
tally transform in the first place? How do customer experience would make is a top goal of their digital customer experience will be critical
the CIOs of leading companies scope their them consider changing transformation to their company’s overall business
service providers. initiatives. performance 2 years from now.
transformation initiatives? And what can
these trends teach us about how to thrive in
today’s fast-paced world? This report out- …BUT of consumers of IT decision makers
81%
ORGANIZATIONS believe said their organizations
36%
lines the most timely digital transformation organizations provide a
trends for 2020 and explores their impact ARE STRUGGLING provide completely connected
across industries, according to data from TO MEET a disconnected user experience across
over 850 global IT leaders, 9,000 consu- EXPECTATIONS experience. all channels.
mers, and third-party findings.
Source: MuleSoft - Harvard Business Review
TOP TECHNOLOGY INVESTMENTS OF 2019 Obiettivo
Security 57% digital
transformation
Big data/analytics 55%
Internet of Things 49% Un’indagine promossa dal-
la società di software califor-
Multi-cloud strategy 41% niana MuleSoft analizza le
Ai/Machine learning 36% principali iniziative di digital
transformation intraprese
Blockchain 30% dalle aziende lo scorso anno
Streaming big data 29% ed evidenzia i trend che ca-
ratterizzeranno il 2020. La ri-
Microservices 25% cerca, intitolata ‘Connectivity
Virtual reality/augmented reality 25% Benchmark 2019’ e condotta
a partire dai dati di oltre 850
API monetization 24%
global IT leader e 9mila con-
Business as a Platform 23% sumatori, ha rilevato che lo
Bots (chatbots + RPAs) 22% scorso anno il 97% dei mana-
ger nel settore IT ha puntato
Voice recognition 21% sull’adozione di nuove tec-
Source: MuleSoft
CI/CD and monitoring 19% nologie e sull’implementa-
zione di modelli di business
BYO PaaS (PCF, OpenShift) 16% innovativi.
Streaming events 16%
16 • Tech4Food MagazineTOP 7 DIGITAL TRANSFORMATION TRENDS SHAPING 2020
1. Connecting the consumer experience challenges in their organization. 55% reported zation are two potential solutions to this problem.
Organizations need to solve for increasing pres- their organization planned to invest in big data/ 64% of tech professionals say they’ve either alre-
sure on IT to open up bandwidth for delivering analytics in 2019. ady adopted industry-specific cloud services or
connected, personalized experiences for their plan to in the next 12 months.
consumers - from customers to partners to em- 3. Artificial intelligence
ployees to developers. 65% of consumers would and machine learning 5. Partnering with IT
like to use messaging services such as WhatsApp Organizations are increasingly investing in AI to turbocharge the business
or Facebook Messenger to interact with organi- capabilities to expedite and personalize custo- To maximize the full potential of technology, or-
zations. And 79% of millennials are more willing mer service, reduce human bias, and increase ganizations are positioning IT as a core enabler to
to buy from brands that have a mobile customer productivity. They are learning that the value the business.
service portal. In addition, 75% of consumers are of AI and machine learning tools are dependent
more likely to make a purchase from a company upon the data they are fed. 37% of respondents 6. Co-creating value
that knows their name and purchase history and said that artificial intelligence is a high priority to with external stakeholders
recommends products based on their preferences. them. 25% of customer service operations will The best businesses are creating a network effect
use virtual customer assistants by 2020. by building collaborative ecosystems of partners,
2. Data-driven business customers, and external stakeholders.
Unlocking and analyzing data is at the heart of 4. Multi-cloud computing
digital transformation. Businesses are putting Most enterprises today run on multi-cloud envi- 7. Fueling business performance with APIs
their data to work in order to improve customer ronments, but managing multiple clouds is com- Businesses leveraging APIs are experiencing in-
experiences, streamline operations, and quickly plicated, specifically when it comes to moving ap- creased productivity, revenue growth, and room
launch new products and services. 83% of IT de- plication workloads between cloud environments. for innovation — but they must be productized
cision makers said that data silos create business API-led application development and containeri- and easily reusable to deliver full value.Puoi anche leggere
